{"title":"Watches for the Season Ahead","description":"\u003cp\u003eAs the season shifts, so does the mood. Discover timepieces with light, refreshing dials and refined profiles designed to complement the brighter days ahead. Explore watches that feel perfectly in step with the brighter days to come. \u003c\/p\u003e","products":[{"product_id":"grand-seiko-heritage-sbgw313-18400544","title":"Manual Heritage","description":"\u003cp\u003eIwate prefecture’s northern location creates a unique opportunity to experience and observe the fleeting beauty of the Sakura, the traditional custom of hanami , the viewing of cherry blossoms, later in Spring than in most other regions of Japan. In late April and early May, you can see the cherry trees in full bloom with a snow-capped Mt. Iwate in the background. This serves as the source of inspiration for the U.S. Exclusive SBGW313. The 44GS, released in 1967, was the first to define the Grand Seiko Style and has evolved into a modern interpretation with contemporary practicality. SBGW311 is paired with a stainless steel bracelet with a three-fold clasp with push button release. Assembled by hand by the craftsmen and women of Grand Seiko Studio Shizukuishi, Caliber 9S64is a mechanical manual-winding movement with 72 hours of power reserve and an accuracy rating of -3 to +5 seconds per day.\u003c\/p\u003e","brand":"Grand Seiko","offers":[{"title":"Default Title","offer_id":46353264279796,"sku":"18400544","price":5900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/18400544_1.jpg?v=1743890390"},{"product_id":"grand-seiko-heritage-sbgh349-18400572","title":"Hi-Beat Heritage","description":"\u003cp\u003eThis timepiece echoes the design of the first ever Grand Seiko mechanical 9S watch launched in 1998, with an aesthetic inspired by the surroundings of Grand Seiko Shizukuishi studio where the brand’s mechanical timepieces are handcrafted in house by Takumiartisans. The ‘Icefall’ 40mm case is crafted from High-Intensity Titanium – an alloy that is 30% lighter than stainless steel with the added benefits of increased resistance against corrosion and hypo-allergenicity. High-intensity titanium has a much brighter finish than most other grades of titanium used in the industry, allowing it to be Zaratsu polished to a mirror finish, and it has ahigher hardness than that of pure titanium as well. The new dial pattern is in an ice blue color, inspired by the natural‘icefall’ phenomenon seen when the natural springs near to Mount Iwate freeze over in winter’s cold air. Throughout history, the abundance of clear water sources throughout Shizukuishi have provided for the local people, and were a key reason for the founding of the watch studio in this beautiful location. This 40mm timepiece is powered by the in-house 9S85 Hi-Beat movement, which is accurate to +5 to –3 seconds a day with a 55-hour power reserve. Every Grand Seiko features signature high standards of precision, durability and legibility, handcrafted in Japan by Takumi artisans.\u003c\/p\u003e","brand":"Grand Seiko","offers":[{"title":"Default Title","offer_id":46353265983732,"sku":"18400572","price":7800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/18400572_1.jpg?v=1743889339"},{"product_id":"tissot-prx-t1374071109100-17361403","title":"PRX Powermatic 80","description":"\u003cp\u003ePRX collection - power re-imagined Luxurious design Water resistant up to 10 bar (100 meters) Slim 40mm stainless steel case Powered by the Powermatic 80 movement with an 80-hour power reserve\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCLASSIC ELEGANCE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCreating elegant and timeless watches since 1853, Tissot has remained at the forefront of the evolution of fashion. Adorning the wrists of celebrities and royalty, throughout recent history Tissot watches have been a symbol of luxury and style. Championing reliability and powerful movement, this timepiece is an elegant addition to the Tissot range of steel sports watches. Housing the Powermatic 80 movement at its core, this 70s- inspired watch features a self-winding engine, powered by the wearer as wrist movement enables the mechanism to run, with an additional 80 hours of power reserve.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePOWERED BY YOU\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeaturing the classic Tissot case shape from 1978, the slim and smooth 40mm case is crafted from robust stainless steel, paired with an interchangeable stainless steel bracelet finished with a vertically satin-brushed surface technique. Created for those with an eye for design, the vibrant green dial features a Clous de Paris texture, adding an element of dimension and depth to the piece, while the unassuming baton indexes and date window maintain a refreshing air of simplicity. The robust sapphire crystal case is capable of withstanding depths of up to 10 bar (100 meters) and provides strong, anti-scratch protection for this powerful model.\u003c\/p\u003e","brand":"Tissot","offers":[{"title":"Default Title","offer_id":46353364812020,"sku":"17361403","price":850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/17361403_1.jpg?v=1743888780"},{"product_id":"zenith-defy-03-9300-3620-15-i001-17640973","title":"Defy Skyline","description":"\u003cp\u003eDEFY Skyline in a 41mm steel octagonal case with a faceted bezel, featuring a silver-toned sunburst-patterned dial revisiting the emblematic ZENITH four-pointed star. Powered by the El Primero 3620 high-frequency automatic manufacture movement with the very first 1\/10th of a second indicator. Interchangeable steel bracelet and khaki green patterned rubber strap.\u003c\/p\u003e","brand":"Zenith","offers":[{"title":"Default Title","offer_id":46353424482548,"sku":"17640973","price":10000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/Digital_RGB-1-SOLDAT-2_DEFY-Skyline_03-9300-3620-15-I001_4x5_41e5225f-c569-4c7f-ad47-6c52018de719.png?v=1752084651"},{"product_id":"zenith-chronomaster-95-3100-3600-39-m3100-17640997","title":"Chronomaster Sport","description":"\u003cp\u003eThe CHRONOMASTER Sport is crafted in a 41mm titanium case with a brushed titanium bezel, paired with a nickel-gray sunburst tricolor dial and a titanium bracelet. Powered by the El Primero 3600 automatic high-frequency chronograph movement with 1\/10th of a second chronograph function and a power reserve of 60 hours.\u003c\/p\u003e","brand":"Zenith","offers":[{"title":"Default Title","offer_id":46353428513012,"sku":"17640997","price":12800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/17640997_1.jpg?v=1743889227"},{"product_id":"h-moser-cie-endeavour-1202-1202-17460470","title":"Endeavour Small Seconds Concept Pop","description":"\u003cp\u003eThe Endeavor Small Seconds Concept Pop in lemon chrysoprase is a vibrant and lively timepiece that exudes confidence and vitality. This exquisite gemstone, with its invigorating citrus shade, adds a burst of energy to the dial. The absence of logos and indices allows the stone to take center stage, making it a truly captivating sight. The lapis lazuli small seconds at 6 o'clock adds a touch of bold contrast. With only 28 pieces available, this refreshing watch serves as a reminder that luxury horology can also be playful and enjoyable.\u003c\/p\u003e","brand":"H. Moser \u0026 Cie","offers":[{"title":"Default Title","offer_id":46376892629236,"sku":"17460470","price":38500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/20250819_055109_580_PM_1202-1202HR.avif?v=1773847563"},{"product_id":"girard-perregaux-laureato-81010-11-3592-1gm-17250492","title":"Laureato 42 Watches of Switzerland Exclusive | 42mm, Stainless Steel, Green Dial","description":"\u003cp\u003eThe Laureato 42 mm is presented in a stainless steel case and upholds the Laureato tradition of juxtaposing polished and satin finished surfaces throughout. With a modest height of just 10.68 mm, this model readily slips beneath a shirt cuff. The matching steel bracelet is \u003cbr\u003eoptimally shaped to provide a comfortable means of uniting the watch with its wearer.\u003c\/p\u003e","brand":"Girard-Perregaux","offers":[{"title":"Default Title","offer_id":47194493845748,"sku":"17250492","price":15500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/17250492_1.jpg?v=1764616167"},{"product_id":"citizen-tsuyosa-nj0200-50w-17691374","title":"Tsuyosa","description":"\u003cp\u003eThe TSUYOSA Automatic, from the NJ020 series, brings ultramodern sports styling right to your wrist. Executed in a versatile 37mm footprint, the sophisticated design of the watch delivers a strong impression via a silver-tone stainless steel case and a seamlessly integrated, matching bracelet. Underneath an anti-reflective sapphire crystal, the sporty timepiece makes use of a sunray purple dial, with a 3 o’clock date window and complementing silver-tone details adding to its eye-catching configuration. Powered by an automatic movement with a 42-hour power reserve and offering up to 50 meters of water resistance, the refined timepiece is a daily-wear choice ready for work, play, and everything in between. Caliber 8210.\u003c\/p\u003e","brand":"Citizen","offers":[{"title":"Default Title","offer_id":47324365947124,"sku":"17691374","price":475.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/NJ0200-50W_Catalog_5c6f4ee6-394e-4aba-9d38-d231e1eab3cf.png?v=1767913051"}],"url":"https:\/\/www.watchesofswitzerland.com\/collections\/watches-for-the-season-ahead.oembed","provider":"Watches of Switzerland","version":"1.0","type":"link"}