{"product_id":"lecoultre-beau-brummel-as11394","title":"LeCoultre 'Beau Brummel'","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eOverall Condition:\u003c\/strong\u003e Good condition overall. Case shows even patination throughout with oxidation noted around bezel markers. Light wear throughout associated with age. Dial and handset are in good condition.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003eProduced for the American market in the 1940s and 1950s, the LeCoultre “Beau Brummel” is a quietly brilliant study in mid-century elegance. Named after George “Beau” Brummell—the original arbiter of modern menswear—the watch reflects his philosophy perfectly: refinement through restraint, confidence without display. Under the streamlined LeCoultre signature, Jaeger-LeCoultre offered U.S. collectors something subtle, intelligent, and deeply sophisticated.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe 31mm 14K yellow gold-plated case is compact by modern standards but unmistakably intentional. A small black dial, set concentrically within the case, creates a striking sense of depth and contrast—formal, graphic, and unmistakably of its era. Surrounding it, the bezel introduces an unexpected detail: raised gold dot and square markers, integrated directly into the case design. It’s a clever architectural flourish, decorative yet disciplined, lending the watch a distinctly Deco-inflected personality without tipping into excess.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eInside beats a manual-winding, reliable movement that reflects LeCoultre’s reputation as a watchmaker’s watchmaker—focused on precision, efficiency, and mechanical clarity rather than spectacle. The watch is paired with a brown top-stitched leather strap and classic pin buckle, a natural companion that reinforces its tailored, gentlemanly character.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eElegant, cerebral, and unapologetically discreet, the Beau Brummel is a reminder of a time when American dress watches favored nuance over noise. A beautifully preserved example from the U.S. chapter of LeCoultre, it remains a masterclass in understatement—and a perfect fit for collectors who appreciate style that speaks softly, but with authority.\u003c\/span\u003e\u003c\/div\u003e","brand":"Jaeger-LeCoultre","offers":[{"title":"Default Title","offer_id":49312531808500,"sku":"40980105","price":2950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/AS11394_40980105_LECOULTRE_BEAUBRUMMEL-1.jpg?v=1788456712","url":"https:\/\/www.watchesofswitzerland.com\/en-int\/products\/lecoultre-beau-brummel-as11394","provider":"Watches of Switzerland","version":"1.0","type":"link"}