{"product_id":"oris-aviation-01-754-7798-4065-07-8-20-06-17601286","title":"Big Crown Pointer Date","description":"\u003cp\u003eThe story of the Big Crown Pointer Date is the stuff of Oris legend. Its genesis beg an in the 1930s when Oris was a fast-growing independent company, known around the world for its precision wristwatches. The brief was to produce a watch that would serve a new clientele with very specific needs. For pilots, a watch would need to be as precise and reliable as any, but it would also need tobe easy to use and read. Cockpits were uncomfortable places: cramped, hard, often cold, and always unforgiving. Oris’ solution was to produce a simple round watch in a stainless steel case, with a black dial and large Arabic numerals at 12, 3, and 9, and an oversized crown that could be gripped by a gloved aviator. It would also feature a date complication, indicated by a central hand with a red arrow tip. This way, it would be functional and legible, a tool watch for one of the most demanding jobs imaginable. Little would its creators have known, but their practical, high-functioning watch of 1938 would become a design staple, one of the most recognizable watches in all of watchmaking. Today, almost 90 years since that first release, the Big Crown Pointer Date – asit’s become known – is our signature design and a Swiss watchmaking icon.\u003c\/p\u003e","brand":"Oris","offers":[{"title":"Default Title","offer_id":46353322770676,"sku":"17601286","price":2400.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/17601286_1.jpg?v=1743889118","url":"https:\/\/www.watchesofswitzerland.com\/en-int\/products\/oris-aviation-01-754-7798-4065-07-8-20-06-17601286","provider":"Watches of Switzerland","version":"1.0","type":"link"}