{"product_id":"movado-m90-chronograph-as11315","title":"Movado M90 Chronograph","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eOverall Condition:\u003c\/strong\u003e Very good condition overall. Case retains shows moderate wear and retains strong lines. Dial and matching handset show even patination.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"54\" data-end=\"440\"\u003eToday, Movado is often associated with its sleek, minimalist Museum Watch — a modern design icon. But from the 1930s through the 1960s, the brand’s reputation rested on something far more formidable: serious watchmaking chops. During those decades, Movado was producing rugged, technically advanced timepieces that could hold their own against the likes of Rolex, Omega, and Longines.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"748\"\u003eBy the mid-1930s, Movado was already experimenting with water-resistant cases, and by the 1960s, its \u003cem data-start=\"543\" data-end=\"552\"\u003eSub-Sea\u003c\/em\u003e line had evolved into a full suite of divers and chronographs designed for real-world performance. These were not watches for fashion — they were built to go places, to time things, to be used.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"1275\"\u003eThis M90 Chronograph, dating from the mid-century, is one of those gems that reminds you just how good Movado once was. Its 34mm yellow gold case features elegant, multi-stepped lugs — the kind of meticulous detail that’s all but vanished from modern production — along with dual square pushers, an acrylic crystal, and a snap-back case. The silver dial is a showstopper, complete with twin chronograph scales, recessed registers, printed 'stick' indices, and gold 'pencil' hands that glow with quiet confidence.\u003c\/p\u003e\n\u003cp data-start=\"1277\" data-end=\"1620\"\u003eUnder the hood beats Movado’s legendary Calibre M90, a manual-winding chronograph movement notable for its inverted pushers — a delightful quirk where the reset and start\/stop functions are reversed. Paired with a leather strap and matching gold-tone pin buckle, this watch effortlessly balances refinement with technical intrigue.\u003c\/p\u003e\n\u003cp data-start=\"1622\" data-end=\"1858\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePerfectly proportioned and rich with history, this M90 captures everything we love about vintage chronographs — craftsmanship, charm, and a dash of character. Try it on, and you’ll see why Movado was once among the best in the business.\u003c\/p\u003e","brand":"Movado Watches","offers":[{"title":"Default Title","offer_id":49312536068340,"sku":"40992719","price":14500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/AS11315_40992719_MOVADO_M90CHRONOGRAPHSTEPPEDCASE18KYG_9025-1.jpg?v=1788456716","url":"https:\/\/www.watchesofswitzerland.com\/products\/movado-m90-chronograph-as11315","provider":"Watches of Switzerland","version":"1.0","type":"link"}