{"product_id":"yema-superman-diver-as11127","title":"Yema Superman Diver","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eOverall Condition:\u003c\/strong\u003e Good condition overall. Case shows light wear and signs of previous polishing. Dial shows light and even patina throughout out. Handset is in good condition.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThough Yema was minted in 1948, it garnered global attention in 1963 when it produced the Superman, a sleek and uniquely-attractive diver with a 300-meter depth rating.  Where Rolex and Blancpain were busy duking it out over professional divers, Yema took the tack of marketing to average wearer, using themes of sex and adventure in its ads to attract a younger, hipper following. \u003c\/p\u003e\n\u003cp\u003eBy the late 1960s, Yema had conquered both land and sea with its very popular\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/yema-sold\/products\/yema-yachtingraf-croissiere\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eYachtingraf\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/yema-sold\/products\/yema-rallyegraf-andretti\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eRallygraf\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003emodels, the latter sported by a young Mario Andretti on and off the race track.  In 1970, Yema became the supplier to the French Sailing Federation, and by 1988, it had launched three different models into space on the wrists of French astronauts.  As if that wasn’t enough, it supported two separate French expeditions to the North Pole, one a solo trek, the other an expedition via ultralight aircraft. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhile we enjoy the Yachtingraf and Rallygraf, we can't help but drool over vintage executions of the Yema Superman like the one we have presented.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis piece features a 39mm stainless steel case with a fully graduated timing bezel and a  screw down crown. The dial has a beautiful faded blue tone and is accompanied by applied indices, a framed date window at 3 o'clock, arrow hour hand, baton minute hand and a very Seiko-esque 'stoplight' running seconds hand.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn solid condition and equipped with a stainless steel bracelet, this Yema Superman is ready to embark on a whole new set of adventures! \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":49312604225780,"sku":"40992635","price":2750.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/8570\/2900\/files\/AS11127_40992635_YEMA_SUPERMAN_550016-1_f3e22c50-dd39-4db6-a7b8-f778e4cb0a66.jpg?v=1788456787","url":"https:\/\/www.watchesofswitzerland.com\/products\/yema-superman-diver-as11127","provider":"Watches of Switzerland","version":"1.0","type":"link"}