Rolex New Watches

Two hands holding a Rolex submariner watch with the Rolex Certified Pre Owned badge close up

Rolex Certified Pre-owned

The Home of Luxury Timekeeping

Watches of Switzerland is the leading destination for luxury timepieces and fine jewelry, offering an unparalleled selection from the world’s finest manufacturers.

Patek Philippe Geneve

Calatrava 8-Day

Patek Philippe enriches its range of everyday complications with a new Calatrava model featuring instantaneous day and date displays at 6 o'clock and an eight-day power reserve indicated at 12 o'clock.

Discover Now
Gold watch with a leopard on a rope bridge in the background
Cartier

Panthère de Cartier

The Panthère watch owes its timelessness to the precision of its proportions. More than a timepiece, it is also a piece of jewelry.

Gift the Moment

/

Cartier Panthère de Cartier Small Model

Regular price $9,250

Cartier Panthère de Cartier Small Model

Regular price $9,750
TUDOR Royal

TUDOR TUDOR Royal

Regular price $6,300

OMEGA Seamaster Aqua Terra 150M

Regular price $7,100

OMEGA Seamaster Aqua Terra 150M

Regular price $20,600

Cartier Ballon Bleu de Cartier 33

Regular price $6,350

TAG Heuer Aquaracer 200 Professional Solargraph

Regular price $5,550
TUDOR Royal

TUDOR TUDOR Royal

Regular price $3,425

Cartier Tank Louis Cartier

Regular price $8,750

OMEGA Seamaster Aqua Terra 150M

Regular price $7,100

TUDOR Black Bay 31

Regular price $5,450

Longines La Grande Classique de LONGINES

Regular price $2,050
Silver watch with a red bezel and black face on a white background
OMEGA

Explore

Seamaster Planet Ocean

Bold, precise, and built for adventure, the Omega Seamaster Planet Ocean combines professional dive performance with striking design. Featuring exceptional water resistance and Master Chronometer movements, it delivers reliability both underwater and on land—a true symbol of innovation and exploration.

Discover the Collection

Eco-Drive

Eco-Drive’s light-powered technology eliminates the need for battery replacements. By converting light into energy, each watch helps reduce waste and supports a more sustainable future. It’s a small change that makes a big impact.

Shop the collection
Eco-Drive

Citizen Promaster

Regular price $475

Citizen Radio Control

Regular price $725

Citizen PCAT

Regular price $675

Citizen Dive 3

Regular price $575

Citizen PCAT

Regular price $750

Citizen Radio Control

Regular price $725
sogo exterior

Locations Nationwide Visit our Showrooms

Each showroom offers a warm welcome and a personalized experience, where every question is valued, and every request is met with care.