The Watches of Switzerland Group Presents FANTASY

FEATURING OMEGA

Originally from Tokyo, Ai Shimatsu has carved a niche as a highly sought-after dancer, touring the world and gracing the stages with global music icons like Madonna, Pharrell, and Beyoncé. Much like the intricate choreography Ai Shimatsu brings to life, the OMEGA collection tells a unique story of craftsmanship and style. Together, they create a harmonious rhythm where creativity is shaped by skill, elegance, and unparalleled precision.

Photographed during a rare day off while touring with Beyoncé’s visionary Renaissance Tour in Los Angeles, Ai Shimatsu embodies the essence of generosity, movement, and precision. Her journey from the Tokyo Ballet School at the age of three to the streets of New York City represents a tale of talent, perseverance, and a deep passion for dance. Ai Shimatsu's moves are a testament to her skill and dedication, the same qualities that define the OMEGA collection, where timeless elegance and cutting-edge innovation together are the watchmaker’s hallmarks.

Watch The Film

OMEGA's watch collection is a testament to timeless elegance and cutting-edge innovation. From the iconic Speedmaster, the first watch on the moon, to the classic Seamaster, a favorite of secret agents, each timepiece combines sophisticated design with exceptional precision. Whether you're drawn to the vintage allure of the Constellation or the sporty vibe of the Planet Ocean, OMEGA offers a diverse range of watches, each telling a unique story of craftsmanship and style.

Speedmaster Moonwatch Professional

Presented in an asymmetrical stainless steel case with a polished stainless steel bracelet, this 42mm watch features a black step dial with applied Omega logo and the iconic dot over 90 on the anodised aluminium bezel ring.

$8,000

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Constellation Small Seconds

This 34 mm model in 18K Sedna™ gold and stainless steel features a diamond-paved bezel, white pearled mother-of-pearl dial, and a round date window at the 6 o'clock position.

$18,500

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Seamaster Aqua Terra Summer Blue

The sun-brushed dial, in OMEGA’s own Summer Blue, is PVD-treated and varnished with a gradient finish to reflect the watch’s level of water resistance. This 38 mm Aqua Terra, with a symmetrical case in fully polished stainless steel, has a polished and brushed bracelet formed by beautifully rounded links.

$7,000

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De Ville Prestige Ladies Watch Blue

In this 34 mm stainless steel - 18K Sedna™ Gold model, the PVD blue dial features a sun-brushed finish. The display is distinguished by PVD Sedna™ Gold coloured hands, as well as alternating Roman numerals and cabochon indexes. The pure look of the timepiece is completed by a date window at 6 o’clock, and a dotted minute track on the outer zone.

$8,200

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DANCING TO A RHYTHM IN TIME

Shimatsu's repertoire expanded to various styles, including Jazz, Hip-hop, Contemporary, and House at the prestigious Broadway Dance Center. Her talent quickly caught the eyes of industry giants, leading her to tour with iconic artists such as Madonna, Beyoncé, Pharrell Williams, and Katy Perry. Performances alongside artists like Prince, Kanye West, and Cardi B solidified her status as a highly sought-after dancer.

"I’ve learned many different types of dance that influenced my unique style because I can utilize different techniques from each style I’ve mastered. I spent the most time learning ballet because I started at a very young age, which helped me understand how to use my body, balance, and fluidity in my approach. While touring with Beyonce, being well-rounded in dance helped me so much because we had to perform a variety of dance styles, and being able to pull from different styles helped me execute everything on tour at a very high level."
- Ai Shimatsu

Ai Shimatsu, photographed at the Cooper Design Space, Los Angeles, California.

OMEGA Speedmaster Moonwatch Professional

Inspired by the 4th generation Speedmaster style worn on the moon, the Speedmaster Moonwatch is one of Omega’s most iconic timepieces. Having been part of all six moon landings, this legendary watch captures the heart of brand’s pioneering spirit. Demonstrating the brand’s commitment to evolution, this new 2021 edition offers even more reliability, precision and excellence with Master Chronometer certification.

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A STYLE THAT TRANSCENDS

Not confined to the stage, Ai Shimatsu's influence extended into the fashion realm, where her grace and style became a focal point for major campaigns with brands like Coach, Rag & Bone, and NIKE. Additionally, her role as a principal dancer in the musical film “Spirited” added another dimension to her impressive career.

"For me, the intersection of fashion and dance is the idea of looking good to feel good and vice versa. When I am wearing something that I look good in, it mentally gives me confidence, which boosts my performance level physically. I like to express different versions of myself through my work. Fashion inspires me to become an extension of the character, mood, and energy I envision when creating movement."
- Ai Shimatsu

Ai Shimatsu, photographed at the Cooper Design Space, Los Angeles, California.

OMEGA Constellation Small Seconds

The dramatic and enduring design of the OMEGA Constellation is characterised by its famous half-moon facets, as well as the “claws” on the side of the case. The incremental diamond hour markers are presented in 18K Sedna™ gold holders, while the Small Seconds subdial ring is also crafted in 18K Sedna™ gold and set with diamonds. Presented on the iconic mono-rang bracelet with a butterfly clasp and easy comfort adjustment, the timepiece is driven by the OMEGA Co-Axial Master Chronometer Calibre 8802, visible through the domed scratch-resistant sapphire crystal.

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THE SPIRIT OF THE MOMENT

Ai's involvement as a founding member of Dana Foglia Dance since 2010 illustrates her commitment to artistic expression. From captivating audiences on shows like “Jimmy Kimmel Live” to leaving a mark in fashion campaigns, Ai Shimatsu's remarkable journey epitomizes the synergy between talent, dedication, and the vibrant energy of the global dance and fashion scenes.

"What draws me to watches is how elegant, sexy, and mature they can be. Those three things also drew me into dancing in heels, which is a strong passion of mine. In my approach to dance, precision in movement is very important, especially in heels. When doing something as simple as a walk in heels, you have to have purpose in every step, and it has to be precise from the lines of the legs to where the feet land."
- Ai Shimatsu

Ai Shimatsu, photographed at the Cooper Design Space, Los Angeles, California.

ExploreOMEGA

Since its inception in 1848, OMEGA has carved a unique legacy, earning its place as one of the world's premier watchmakers. Masters of the traditional craft of horology, OMEGA has not only made history but has consistently challenged the boundaries of innovation, establishing themselves as pioneers in the industry.

Explore OMEGA's diverse range of exquisite timepieces that pay tribute to OMEGA's rich heritage of technological exploration, exceptional performance & modern design.

Explore Omega

FANTASYFeaturing Omega

Ai Shimatsu's story mirrors the precision of a perfectly crafted OMEGA watch, each step embodying the timing and grace akin to the delicate hands of a timepiece. Her journey becomes a testament to the beauty of movement and the eternal allure of watches, capturing the essence of both art forms in every moment.

Innovative watchmaking is the cornerstone of OMEGA’s heritage, inspired by sports timekeeping, their conquests of space, their advocacy on behalf of worthy organizations and, their pivotal role in support of the world’s finest pioneers, reinforcing their over a century long legacy grounded in unwavering dedication to deliver unmatched precision, contemporary style and enduring excellence at the heart of each design.

About The Campaign ANYTIME. ANYWHERE.

BY THE WATCHES OF SWITZERLAND GROUP

Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.

This daring initiative takes you on an immersive expedition, exploring the chronicles of our energetic enthusiasts, where time gets expressed in personal and inspiring ways; a true testament to the intersection of horology and culture, a journey that transcends time itself.

Join us as we venture on this global odyssey discovering the narratives of our pioneering muses, where timepiece brands bring passions to life.

Ai Shimatsu, Winnie Chang & Natsuki Miya are not affiliated with The Watches of Switzerland Group or OMEGA.