Explore TUDOR diverse range of exceptional watches, all available to purchase at Watches of Switzerland.
TUDOR Pelagos watch is one of the foremost traditional mechanical divers watch available on the market.Go to Collection
North Flag range embodies the very soul and spirit of adventure.Go to Collection
The Black Bay collection is designed for slim wrists and vintage enthusiasts alike.Go to Collection
Discover the latest and greatest from TUDOR.View All Tudor
TUDOR: Dare to Dive - David Beckham & Morgan Bourc'his
Celebrating TUDOR’s Born To Dare spirit, David Beckham joins World Champion Free Diver and friend of TUDOR, Morgan Bourchis in open water #DareToDive #TudorWatch
In 1946, a ground-breaking decision was made by Hans Wilsdorf, the visionary founder of the Rolex Watch Company, as he decided to create a new watch brand that offers the precision, durability and reliability of Rolex but at a more accessible price point. This monumental decision marked the birth of the TUDOR brand, a unique and striking watch collection based on technical prowess, an acute sense of style and adventurous and pioneering heritage.
Inspired by the brand's history, TUDOR continues to pay homage and respect to the iconic ranges and models that forged the way for the brand, by reinterpreting and adding to its revered collection of timepieces. The timeless design and exceptional attention to detail has led to TUDOR becoming an esteemed name in the world of luxury watches.
The Born To Dare campaign launched by TUDOR earlier this year reflects both the history of the brand and what it stands for today. In the sprit of this, TUDOR have signed world renowned footballer David Beckham as the leading face of the campaign, who's bold, brave and daring values make him the perfect embodiment of the TUDOR story.