Home
Watches
Brands
Rolex
Rolex Certified Pre-Owned
Patek Philippe
Vintage & Pre-Owned
Sell Your Watch

Watches of Switzerland Studio

Cart

0 items

Episode 1: Soho, New York

Welcome to Watches of Switzerland Soho.

Location

Chat with an expert Find a location

For the latest offers, news and VIP information

Email address

By submitting your email address you are agreeing to the Privacy Policy and Terms of Service.

Instagram Opens in a new window.
YouTube Opens in a new window.
Facebook Opens in a new window.
TikTok Opens in a new window.

About Us

Brands
Our Showrooms
Careers
Corporate Social Responsibility
Contact Us

Shop Top Brands

Rolex
Rolex Certified Pre-Owned
Patek Philippe
Cartier
OMEGA
Grand Seiko
TUDOR
TAG Heuer
Breitling

Help & Support

Delivery Information
Affirm Finance
WOS Credit Card
Terms of Service
Return Policy
PayByLink Terms
Frequently Asked Questions
Zillion Jewelry Insurance
Your Security
Accessibility
Do Not Sell or Share My Personal Information

Discover

Luxury Services
Virtual Boutique
Press Room
Sell Your Watch

Brands
Our Showrooms
Careers
Corporate Social Responsibility
Contact Us

Rolex
Rolex Certified Pre-Owned
Patek Philippe
Cartier
OMEGA
Grand Seiko
TUDOR
TAG Heuer
Breitling

Delivery Information
Affirm Finance
WOS Credit Card
Terms of Service
Return Policy
PayByLink Terms
Frequently Asked Questions
Zillion Jewelry Insurance
Your Security
Accessibility
Do Not Sell or Share My Personal Information

Luxury Services
Virtual Boutique
Press Room
Sell Your Watch

The Watches of Switzerland Group

Meet The Group

Renowned for expertise in luxury watch retail, Watches of Switzerland embodies the highest standards of craftsmanship and service. With a history dating back to the 1700s, the company offers a curated selection of premier timepieces and commits to excellence in customer experience grounded in a legacy of trust and industry proficiency.

Visit Watches of Switzerland Opens in a new window.

Established in 1910, Mayors brings over a century of fine jewelry and luxury watches expertise. With stores throughout the southern United States, the retailer is known for its enduring quality, sophisticated style, and commitment to excellence in service.

Visit Mayors Opens in a new window.

Since 1952, Betteridge has excelled in high-end jewelry and watches in Connecticut. It combines tradition with innovation with a narrative that dates back to the early 1700s in the UK. With additional stores in Aspen, Colorado, Betteridge offers the world's finest watches, jewelry, and estate pieces to a discerning clientele.

Visit Betteridge Opens in a new window.

Analog Shift, established in New York City in 2012, is a renowned retailer of vintage timepieces born from a personal passion for collecting. The company is committed to authenticity and the art of storytelling, a connection it fosters with its discerning clients and fellow enthusiasts.

Visit Analog:Shift Opens in a new window.

Founded in New York City in 2008 by enthusiast Ben Clymer, Hodinkee is an online authority in horology. The trusted website offers unique editorial expertise while fostering a community-driven appreciation for vintage and contemporary watches.

Visit Hodinkee Opens in a new window.

Roberto Coin, based in Vicenza, Italy – known as the City of Gold – crafts jewelry that blends infinite design inspiration with ancestral expertise, establishing the brand as a leader among Italian jewelers for its creativity and quality. Each piece reflects a unique journey through diverse cultures, nature, and time, transforming varied experiences and dreams into distinctive, innovative collections.

Visit Roberto Coin Opens in a new window.

Privacy policy

Cookie Preferences

You control the data

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

These cookies are necessary for the site to function properly, including capabilities like logging in and adding items to the cart.

These cookies store details about your actions to personalize your next visit to the website.

These cookies are used to optimize marketing communications and show you ads on other sites.

These cookies help us understand how you interact with the site. We use this data to identify areas to improve.

Cookies & Privacy

By clicking “Accept All Cookies,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Some cookies are used for ad personalization. Read our Privacy Policy (opens in new tab) to find out more, to know which cookies are used and how to disable them, and/or to withhold your consent. You can choose which types of cookies you would like to accept or disable and manage your preferences by clicking on "Cookie Settings." By entering the site, you agree to our privacy policy.

Choosing a selection results in a full page refresh.

Wishlist

Your cart

(0)items

You have nothing in your cart.

Shop New Arrivals

The following cookies are required for this feature:

We use cookies to provide a better user experience. By clicking "Adjust your cookie consent", you can choose which cookies you want to allow. For more information, please read our Privacy Policy.