Fantasy

Ai Shimatsu's moves are a testament to her skill, the same qualities that define OMEGA.

OMEGA
Featuring

Location

Los Angeles,
California

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Series
Fantasy

Originally from Tokyo, Ai Shimatsu has carved a niche as a highly sought-after dancer, touring the world and gracing the stages with global music icons like Madonna, Pharrell, and Beyoncé. Much like the intricate choreography Ai Shimatsu brings to life, the OMEGA collection tells a unique story of craftmanship and style. Together, they create a harmonious rhythm where creativity is shaped by skill, elegance, and unparalleled precision.

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Dancer posing with an OMEGA watch
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OMEGA Speedmaster

Typifying the brand's century-old expertise in timepieces with multiple time zones.

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Reimagined for a New Era

Inspired by the 4th generation Speedmaster style worn on the moon, the Speedmaster Moonwatch is one of Omega's most iconic timepieces. Having been part of all six moon landings, this legendary watch captures the heart of brand's pioneering spirit. Demonstrating the brand's commitment to evolution, this new 2021 edition offers even more reliability, precision and excellence with Master Chronometer certification.

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Dancing to the Rhythm of Time

Ai Shimatsu embodies the essence of generosity, movement, and precision. Her journey from the Tokyo Ballet School at the age of three to the streets of New York City represents a tale of talent, perseverance, and a deep passion for dance. Ai Shimatsu's moves are a testament to her skill and dedication, the same qualities that define the OMEGA collection, where timeless elegance and cutting-edge innovation together are the watchmaker's hallmarks.

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When I am wearing something that I look good in, it mentally gives me confidence, which boosts my performance level physically. I like to express different versions of myself through my work.

AI SHIMATSU

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A person sitting, wearing tan pants, a watch, and putting on black high-heeled shoes.
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OMEGA

Since its inception in 1848, OMEGA has carved a unique legacy, earning its place as one of the world's premier watchmakers. Masters of the traditional craft of horology, OMEGA has not only made history but has consistently challenged the boundaries of innovation, establishing themselves as pioneers in the industry. Explore OMEGA's diverse range of exquisite timepieces that pay tribute to OMEGA's rich heritage of technological exploration, exceptional performance & modern design.

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White text on a black background reads ANYTIME. ANYWHERE. Part II in bold and script fonts.

A Journey That Transcends Time Itself

Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.