Medina

Longines has consistently produced exceptional timepieces that blend tradition with innovation.

Longines
Featuring

Location

Marrakech,
Morocco

White text on a black background reads: ANYTIME. ANYWHERE. Part II in bold and script fonts.
Series
Medina

Much like Roze Traore's fusion of tradition and innovation in the culinary world, Longines seamlessly integrates traditional appeal with modern innovation. The result is a collection of watches that not only tell time but also narrate a story of enduring craftsmanship, timeless elegance, and a commitment to precision that spans centuries.

A man walks down a narrow, busy market alley lined with shops, people, and hanging goods.
Ornate stone archway with intricate designs, blurred vehicles passing by on the street in front.
A person stands inside a spice shop, surrounded by sacks and jars, with sunlight streaming through the entrance.
A busy market square at sunset with people and stalls casting long shadows.
Close-up of a person’s wrist wearing a brown leather watch, with sunlight in the background.

Spirit Zulu Time

Typifying the brand’s century-old expertise in timepieces with multiple time zones.

A wristwatch surrounded by herbs, green olives, a tomato, garlic, a lime, and string on a red surface.

Meticulous Execution

This model features a bezel enhanced with a brown ceramic insert, and is available on an anthracite sandblasted dial, with a date window centred at the 6 o'clock position. The 42 mm steel case has an interchangeable brown leather strap, with a folding clasp fitted with a micro-adjustment system for maximum comfort and a perfect fit.

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Historic Origins

With the launch in 2022 of the Longines Spirit Zulu Time, the winged hourglass brand added a new chapter to its already rich history. Featuring multiple time zones, it marked a continuation of Longines’ precision instruments worn by the world’s greatest pioneers on their legendary exploits. That modern legend is now complemented with the addition of the Longines Spirit Zulu Time in an ergonomically-pleasing and stylish 42mm case.

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A pair of stylized opening quotation marks on a transparent background.

I am a chef and an entrepreneur, first and foremost. The exposure I’ve had to extensive travel, varying types of clientele, and the creativity it takes to run your own business all impact my style of cuisine. I love to think outside the box, press boundaries, and make dishes that are a bit unconventional.

ROZE TRAORE

A person in a white tank top grills meat outdoors, holding herbs over the smoky barbecue.
A person in a white tank top ties herbs with string, wearing a watch and gold necklace.
A man slices vegetables at an outdoor table with bread, herbs, and a grill fire in the foreground.
Moroccan dishes on a maroon tablecloth, featuring lamb chops, vegetables, bread, olives, and small bowls of condiments.
A person’s wrist wearing a brown leather watch with a black and gold face in sunlight.
Longines

A venerable Swiss watch brand founded in 1832, embodies a rich heritage of elegance and precision in watchmaking. Characterized by their classic aesthetics, meticulous craftsmanship, and superior quality, the brand is celebrated for its expertise in timing equestrian-related sports, having served as the official timekeeper for various world championships and sporting events.

Explore Longines
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White text on a black background reads ANYTIME. ANYWHERE. Part II in bold and script fonts.

A Journey That Transcends Time Itself

Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.