46.2194° N, 7.3431° E

Ulysse Nardin is the Pioneering Manufacture inspired by the sea.

Ulysse Nardin
Featuring

Location

Svalbard,
Norway

White text on a black background reads: ANYTIME. ANYWHERE. Part II in bold and script fonts.
Series
A man stands on a grey rock peak with a glacier in the background, behind the glacier is a mountain with streaks of snow

Joel Hyppönen epitomizes a harmonious blend of artistic finesse and business savvy, a trailblazing storyteller navigating the ever-shifting terrain of nature and commerce. Exploring on location in the ice fields of Svalbard, Norway, and the high-tech watchmaking factories of Geneva, Switzerland, Hyppönen wears a Ulysse Nardin watch as daring as he is. A groundbreaking Freak timepiece, an iconic disruptor with unorthodox originality.

Person stands on rocky ground overlooking a vast blue glacier with a mountain in the background.
A person in outdoor clothing and a beanie takes a photo with a vintage camera in a snowy setting.
Blue circular geometric pattern with black radial lines and dots, repeated across the image.
Close-up view of jagged blue glacier ice with deep cracks and textured icy formations.

UN Freak One

No Crown. No Hands. No dial. With the Freak, Ulysse Nardin experimented with the concept of an engine showcased as an art form, of a movement revealed and featured, enabling the transformation of time reading into kinetic art.

Laydown of Ulysse Nardin Freak One watch

A Technological Breakthrough

Since it rewrote high-end watchmaking codes more than two decades ago, the Freak’s iconic form has been defined by three signature characteristics: no crown, no hands, no dial. Movement is king as it rotates to tell the time. The Freak replaces the crown with a time setting system that is integrated into the bezel. Truly unique and eye-catching, the Freak collection from Ulysse Nardin transformed the traditional watch dial by creating striking avant-garde designs that deliver exceptional performance.

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A pipette dispenses red liquid onto a circular glass surface in a laboratory setting.

Pioneering the Future

Ulysse Nardin has revolutionized watchmaking by incorporating silicon components, enhancing the precision, durability, and performance of our timepieces. Our commitment to innovation in silicon technology continues to elevate the standards of watch accuracy and longevity. In 2001, Ulysse Nardin’s revolutionary timepiece, the Freak, made history as the first watch to incorporate a silicon escapement, ushering in a new era of watchmaking.

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A pair of stylized opening quotation marks on a transparent background.

In storytelling, I aim to portray a specific timeframe, whether it’s about a place, a person - or the relationship between the two. Time tends to change all the variables in the mix, forcing creative thinking to capture the essence of subjects. Sometimes, it works well, sometimes it results in failure - but that’s what great stories are made of.



JOEL HYPPÖNEN

A circular silicon wafer with intricate patterns is illuminated by red light in a lab setting.
A lone person walks in a vast, rocky valley surrounded by dramatic, foggy mountains.
Abstract pattern of wavy orange and yellow lines with intricate, dark, maze-like shapes in between.
Person in a beige jacket and black beanie holding a camera, standing in front of an icy landscape.
Man wearing Ulysse Nardin Freak watch in the cold
Ulysse Nardin

Ulysse Nardin, founded in 1846 and thriving independently since November 2022, is a trailblazing watchmaker that has etched remarkable chapters in Haute Horlogerie history. Inspired by the nautical world, the brand's pursuit of horological perfection is epitomized through their avant-garde timepieces with high-precision components and movements, produced in-house. Embark on an odyssey, to push back the limits of time with Ulysse Nardin’s collection of watches that reinvent the rules of the industry time and time again.

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A man stands on a grey rock peak with a glacier in the background, behind the glacier is a mountain with streaks of snow
White text on a black background reads ANYTIME. ANYWHERE. Part II in bold and script fonts.

A Journey That Transcends Time Itself

Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.