Explore TAG Heuer's diverse range of exceptional timepieces, all available to purchase at Watches of Switzerland.
TAG Heuer built this exciting range of luxury watches to be reliable, accurate and stylish - a collection of eclectic and desirable watches.Go to Collection
The Aquaracer range of watches pays homage to TAG Heuer's experience of making ultra reliable and precise time pieces.Go to Collection
This range of TAG Heuer watches are resilient, accurate and stylish an unbeatable combination in the eyes of any F1 driver.Go to Collection
The TAG Heuer Monaco watch, famously worn by Steve McQueen, is a timeless addition to anyones watch collection.Go to Collection
The bracelet of the link watch offers the most comfortable TAG Heuer bracelet yet, while being a sophisticated and stylish watch choice.Go to Collection
The Connected watch combines the refinement and elegance of a chronograph-inspired timepiece, with a state of-the-art, custom-designed digital experience.Go to Collection
Discover the latest and greatest from TAG Heuer.Shop All TAG Heuer
TAG Heuer | The new TAG Heuer Connected
Passion for precision, perfection of materials and advanced technologies: avant-garde has never been so high-performance. This is the new TAG Heuer Connected.
About TAG Heuer
#DontCrackUnderPressure is far more than a claim - it is a mindset. Closely connected to motor racing, values of daring pioneering spirit and boldness shape the identity of Tag Heuer watches. Its rich heritage is built on pushing boundaries and breaking rules whilst harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Breaking watchmaking conventions, and, as a consequence, mastering time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition.