Shop by Category
Swipe through and shop TAG Heuer Watches.
TAG Heuer Carrera Porsche Chronograph
A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.
Shop The Collection
TAG Heuer Aquaracer
TAG Heuer goes beyond the edge with the Aquaracer Professional 300, a luxury tool watch that connects us to the seas and continues a legacy that began more than 40 years ago.
Discover The CollectionCollections
Explore TAG Heuer's diverse range of exceptional timepieces, all available to purchase at Watches of Switzerland.
Carrera
TAG Heuer built this exciting range of luxury watches to be reliable, accurate and stylish - a collection of eclectic and desirable watches.
Go to Collection
Aquaracer
The Aquaracer range of watches pays homage to TAG Heuer's experience of making ultra reliable and precise time pieces.
Go to Collection
Formula 1
This range of TAG Heuer watches are resilient, accurate and stylish an unbeatable combination in the eyes of any F1 driver.
Go to Collection
Monaco
The TAG Heuer Monaco watch, famously worn by Steve McQueen, is a timeless addition to anyones watch collection.
Go to Collection
Link
The bracelet of the link watch offers the most comfortable TAG Heuer bracelet yet, while being a sophisticated and stylish watch choice.
Go to Collection
Connected
The Connected watch combines the refinement and elegance of a chronograph-inspired timepiece, with a state of-the-art, custom-designed digital experience.
Go to CollectionHighlights
Discover the latest and greatest from TAG Heuer.
Formula 1 32mm Ladies
Carrera Porsche Chronograph
Monaco Calibre Heuer
Connected 45mm
Formula 1 32mm Ladies
Carrera Porsche Chronograph
Monaco Calibre Heuer
Connected 45mm
TAG Heuer | TAG Heuer Carrera Chronograph
Flawless finesse. The allure of timeless elegance, exquisitely embodied in a refined, modern design. Introducing the new #TAGHeuerCarrera Chronograph.
TAG Heuer Watches for Men & Women
#DontCrackUnderPressure is far more than a claim - it is a mindset. Closely connected to motor racing, values of daring pioneering spirit and boldness shape the identity of Tag Heuer watches. Its rich heritage is built on pushing boundaries and breaking rules whilst harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Breaking watchmaking conventions, and, as a consequence, mastering time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition.
Store Finder
Find your nearest Watches of Switzerland store and book an appointment with one of our specialists.
Find Your Nearest Store
TAG Heuer Specialist Boutiques
We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.
Discover More
Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.