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Longines New Arrivals

Explore the newest Longines watches, showcasing the brand’s commitment to Swiss precision and classic design. Our latest arrivals feature a perfect blend of tradition, innovation, and style, offering timepieces that stand the test of time. Be the first to explore Longines' latest creations.

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Longines Master Collection

Regular price $2,550

Sale price $2,550 Regular price
Unit price per
Longines Master Collection Chrono Moonphase

Regular price $4,300

Sale price $4,300 Regular price
Unit price per
Longines Master Collection Chrono Moonphase

Regular price $4,100

Sale price $4,100 Regular price
Unit price per
Longines Master Collection Chronograph

Regular price $3,500

Sale price $3,500 Regular price
Unit price per
Longines Master Collection

Regular price $3,000

Sale price $3,000 Regular price
Unit price per
Longines Master Collection

Regular price $2,450

Sale price $2,450 Regular price
Unit price per
Longines Master Collection

Regular price $2,450

Sale price $2,450 Regular price
Unit price per
Longines Master Collection Moonphase

Regular price $3,500

Sale price $3,500 Regular price
Unit price per
Longines Master Collection Moonphase

Regular price $3,500

Sale price $3,500 Regular price
Unit price per
Longines Master Collection

Regular price $3,000

Sale price $3,000 Regular price
Unit price per
Longines Master Collection

Regular price $2,950

Sale price $2,950 Regular price
Unit price per
Longines Master Collection

Regular price $2,250

Sale price $2,250 Regular price
Unit price per
Longines Flagship

Regular price $1,950

Sale price $1,950 Regular price
Unit price per
Longines La Grande Classique de LONGINES

Regular price $2,050

Sale price $2,050 Regular price
Unit price per
Longines La Grande Classique de LONGINES

Regular price $1,550

Sale price $1,550 Regular price
Unit price per
Longines Flagship

Regular price $2,400

Sale price $2,400 Regular price
Unit price per
Longines La Grande Classique de LONGINES

Regular price $1,550

Sale price $1,550 Regular price
Unit price per
Longines La Grande Classique de LONGINES

Regular price $2,000

Sale price $2,000 Regular price
Unit price per
Longines La Grande Classique de LONGINES

Regular price $1,950

Sale price $1,950 Regular price
Unit price per
Longines Flagship

Regular price $2,075

Sale price $2,075 Regular price
Unit price per
Longines DolceVita

Regular price $2,400

Sale price $2,400 Regular price
Unit price per
Longines La Grande Classique de LONGINES

Regular price $1,300

Sale price $1,300 Regular price
Unit price per
Longines La Grande Classique de LONGINES

Regular price $1,875

Sale price $1,875 Regular price
Unit price per
Longines Flagship Heritage Moonphase

Regular price $3,450

Sale price $3,450 Regular price
Unit price per

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The Watches of Switzerland Group

The Watches of Switzerland Group

Meet The Group

Renowned for expertise in luxury watch retail, Watches of Switzerland embodies the highest standards of craftsmanship and service. With a history dating back to the 1700s, the company offers a curated selection of premier timepieces and commits to excellence in customer experience grounded in a legacy of trust and industry proficiency.

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Established in 1910, Mayors brings over a century of fine jewelry and luxury watches expertise. With stores throughout the southern United States, the retailer is known for its enduring quality, sophisticated style, and commitment to excellence in service.

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Since 1952, Betteridge has excelled in high-end jewelry and watches in Connecticut. It combines tradition with innovation with a narrative that dates back to the early 1700s in the UK. With additional stores in Aspen, Colorado, Betteridge offers the world's finest watches, jewelry, and estate pieces to a discerning clientele.

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Analog Shift, established in New York City in 2012, is a renowned retailer of vintage timepieces born from a personal passion for collecting. The company is committed to authenticity and the art of storytelling, a connection it fosters with its discerning clients and fellow enthusiasts.

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Founded in New York City in 2008 by enthusiast Ben Clymer, Hodinkee is an online authority in horology. The trusted website offers unique editorial expertise while fostering a community-driven appreciation for vintage and contemporary watches.

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Roberto Coin, based in Vicenza, Italy – known as the City of Gold – crafts jewelry that blends infinite design inspiration with ancestral expertise, establishing the brand as a leader among Italian jewelers for its creativity and quality. Each piece reflects a unique journey through diverse cultures, nature, and time, transforming varied experiences and dreams into distinctive, innovative collections.

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