New Arrivals
Explore the latest arrivals in luxury timepieces at Watches of Switzerland. Our curated collection features newly released watches from the world’s most prestigious brands, including Rolex, Omega, Breitling, TAG Heuer, Cartier, and more. Whether you're looking for cutting-edge innovation, timeless elegance, or limited-edition designs, our new-in selection offers something extraordinary for every collector and enthusiast.
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Universal GenèveThe Dioramic Signature
Regular price $46,488.75Sale price $46,488.75 Regular priceUnit price per -
Universal GenèveThe Disco Mini
Regular price $27,025Sale price $27,025 Regular priceUnit price per -
Universal GenèveThe Cabriolet
Regular price $34,500Sale price $34,500 Regular priceUnit price per -
Universal GenèveThe Dioramic Couture
Regular price $115,000Sale price $115,000 Regular priceUnit price per -
Universal GenèveThe Polerouter
Regular price $39,100Sale price $39,100 Regular priceUnit price per -
Universal GenèveThe Polerouter Hardstone
Regular price $71,300Sale price $71,300 Regular priceUnit price per -
Universal GenèveThe Polerouter Date
Regular price $30,475Sale price $30,475 Regular priceUnit price per -
Universal GenèveThe Disco Mini Couture
Regular price $126,500Sale price $126,500 Regular priceUnit price per -
Universal GenèveThe Polerouter Date
Regular price $16,100Sale price $16,100 Regular priceUnit price per -
Universal GenèveThe Compax
Regular price $17,825Sale price $17,825 Regular priceUnit price per -
Universal GenèveThe Polerouter Camaïeu
Regular price $19,550Sale price $19,550 Regular priceUnit price per -
Universal GenèveThe Disco Mini
Regular price $25,875Sale price $25,875 Regular priceUnit price per -
Universal GenèveThe Disco Mini
Regular price $18,400Sale price $18,400 Regular priceUnit price per -
Universal GenèveThe Disco Mini Lace
Regular price $63,250Sale price $63,250 Regular priceUnit price per -
Universal GenèveThe Compax Capsule
Regular price $45,885Sale price $45,885 Regular priceUnit price per -
Universal GenèveThe Cabriolet de Lempicka
Regular price $58,650Sale price $58,650 Regular priceUnit price per -
Universal GenèveThe Cabriolet
Regular price $25,500Sale price $25,500 Regular priceUnit price per -
Universal GenèveThe Cabriolet
Regular price $25,500Sale price $25,500 Regular priceUnit price per -
Universal GenèveThe Compax
Regular price $19,550Sale price $19,550 Regular priceUnit price per -
Universal GenèveThe Polerouter Camaïeu
Regular price $39,100Sale price $39,100 Regular priceUnit price per -
Universal GenèveThe Dioramic Signature
Regular price $23,000Sale price $23,000 Regular priceUnit price per -
Universal GenèveThe Disco Maxi Couture
Regular price $172,500Sale price $172,500 Regular priceUnit price per -
Universal GenèveThe Compax Capsule
Regular price $21,275Sale price $21,275 Regular priceUnit price per -
Universal GenèveThe Polerouter Hardstone
Regular price $23,575Sale price $23,575 Regular priceUnit price per
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