AVANT-GARDE, PRECISION AND BOLD STYLE

Since 1860, TAG Heuer has
marked history of the watch industry.

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New Arrivals

New Arrivals
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Men's Watches

Men's Watches
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Women's Watches

Women's Watches

Connected Calibre E5

Whether you’re running miles or chasing moments, this fusion of precision and performance keeps pace with your passion.

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The TAG Heuer Carrera Tourbillon Centenary The Watches of Switzerland Group Exclusive features a black leather strap, black dial with two white subdials, a skeleton window at 6 o’clock, and silver hands and hour markers.

TAG Heuer Carrera Tourbillon Centenary The Watches of Switzerland Group Exclusive

Regular price $25,250
The TAG Heuer Aquaracer Strawberry The Watches of Switzerland Group Exclusive features a pink dial, diamond hour markers, and a stainless steel band.

TAG Heuer Aquaracer Strawberry The Watches of Switzerland Group Exclusive

Regular price $4,200
The TAG Heuer Limited Edition 1 of 500 Aquaracer Professional 300 features a stainless steel case, black dial, silver hour markers, date at 6 oclock, unidirectional bezel, and precise Calibre 5 automatic movement.

TAG Heuer Limited Edition 1 of 500 Aquaracer Professional 300

Regular price $5,300
Carrera Chronograph

TAG Heuer Carrera Chronograph

Regular price $7,950
The TAG Heuer Formula 1 Chronograph x Senna is a black DLC titanium racing watch with a yellow rubber strap, multiple subdials, date display, and the iconic Senna logo on the bezel.

TAG Heuer Formula 1 Chronograph x Senna

Regular price $5,900
Face of Connected TAG Heuer watch limited edition for New Balance

TAG Heuer Connected Calibre E5 New Balance Limited Edition 45mm

Regular price $2,050
Carrera Day-Date

TAG Heuer Carrera Day-Date

Regular price $6,700
A TAG Heuer Aquaracer Professional 200 Date wristwatch with Calibre 9 Automatic Movement, stainless steel band, beige dial, silver hour markers, and diamond indices is displayed on a plain white background.

TAG Heuer Aquaracer Professional 200 Date

Regular price $4,200
The TAG Heuer Formula 1 Chronograph features a black dial, red rubber strap, tachymeter bezel, three sub-dials, Calibre 16 automatic movement, and date display. Crafted from Grade 2 titanium with Formula 1 and Automatic labeling.

TAG Heuer Formula 1 Chronograph

Regular price $5,150
The TAG Heuer Formula 1 Chronograph X Oracle Red Bull Racing features a blue dial with multiple subdials, a stainless steel case, and a blue strap, offering both timekeeping and stopwatch functions in a motorsport-inspired design.

TAG Heuer Formula 1 Chronograph X Oracle Red Bull Racing

Regular price $5,700

The Official Timekeeper of Formula 1

Ensuring unmatched precision and innovation, capturing every moment of the race with excellence.

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TAG Heuer Carrera

Elegance meets precision in the TAG Heuer Carrera Chronograph—a timepiece that celebrates the past, commands the present, and inspires the future.
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TAG Heuer Aquaracer

The TAG Heuer Aquaracer collection is designed for those who seek underwater adventures and thrive in the depths. With features like extreme durability, water resistance, precise timing, and luminous markers, the TAG Heuer Aquaracer watches are built to perform in the most demanding diving conditions.
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TAG Heuer Formula 1

Through its legendary drivers like Max Verstappen and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.
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TAG Heuer Connected

The Connected watch combines the refinement and elegance of a chronograph-inspired timepiece, with a state of-the-art, custom-designed digital experience.
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TAG Heuer Monaco

Celebrate your passion for motorsport with the TAG Heuer Monaco Calibre 11, a maverick timepiece that captures the essence of speed, precision, and enduring style with a rebellious edge.
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Tag Heuer Link

Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the TAG Heuer Link’s signature values.
 
TAG Heuer Formula 1 history
TAG Heuer

For decades, TAG Heuer has dominated motorsport with over 230 Grand Prix wins, 500+ podium finishes, 15 Drivers’ and 11 Constructors’ Championships. In 1971, it became the first watch brand to sponsor a Formula 1® team—marking the start of a historic F1 partnership that included serving as the Official Timekeeper from 1992 to 2003 and collaborations with Ferrari, McLaren, and Oracle Red Bull Racing. This racing passion inspired iconic watch collections like the Monaco, Carrera, and Formula 1, each reflecting the brand’s legacy of precision and triumph.

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