Movado El Primero Chronograph 'TV Case'

This awesome 1970s Movado chronograph has totally slipped under the radar of most enthusiasts, and while we knew of their existence, we hardly ever see one in the metal.

At least three distinct elements go into making this unusual chronograph an awesome piece worthy of your attention:

Firstly, the design is evocative of the integrated bracelet sports watches common of the era. You have probably heard of some of them (Audemars Piguet Royal Oak, Patek Philippe Nautilus, IWC Ingenieur SL). The design is incredibly comfortable to wear and totally 70s, meaning it is very much wearable today.

Secondly, the detailing on the watch is impressive. Comparable to the Heuer Monaco of the era, the 40mm case is substantial and makes for a sizable statement on the wrist. With a gorgeous two-tone blue dial with triple subsidiary registers, angled internal tachymetre scale, diagonally-oriented date window, and "rocker-style" chrono pushers, this is one of those timepieces that is virtually impossible to stop looking at and playing with on your wrist.

Finally, the movement inside this piece is none other than the legendary El Primero by Zenith. One of the world's first automatic chronograph units, the El Primero is a high-beat mechanical movement that is still in use today. Launched in 1969, Zenith made their movements available to a few other manufactures. Back in the day Movado was one of the premier watchmakers, and selected some impressive movements for their line. "Off-Brand" timepieces are often a great value for collectors, and this is no exception.

Early El Primero powered chronographs are incredibly hot on the market, yet this one slips under the radar.