Every collection reflects Swiss watchmaking elevated by the relentless spirit of Panerai innovation

Founded in Florence in 1860, Panerai began as a workshop, shop, and school of watchmaking. For decades, it served as a highly secretive supplier to the Italian Navy commandos, crafting professional-grade tool watches and high-precision instruments manufactured to endure their most demanding missions. Until 1993, the defining technical features Panerai developed to meet the Italian Navy specifications—exceptional luminescence, superior water resistance, extended power reserve, and robust construction—remained a military secret. That year marked a pivotal moment: the introduction of the first watches to the civilian public, including the initial Luminor prototype, whose now-iconic crown-protecting device and bold design would soon achieve international recognition. In 1997, Richemont acquired Panerai, leading to its debut at SIHH (Salon International de la Haute Horlogerie) in 1998. This event propelled Panerai’s rise as a prominent international brand within the watchmaking industry. Today, Panerai honors its heritage by crafting its movements and watches at its Neuchâtel manufacture, where cutting-edge technology and Swiss precision converge with Italian design.

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