Shuto

Naito Engineering emerges as an enigmatic sanctuary for automotive enthusiasts.

TAG Heuer
Featuring

Location

Tokyo,
Japan

White text on a black background reads: ANYTIME. ANYWHERE. Part II in bold and script fonts.
Series
Masao Naito sits in the driver's seat of a car bathed in orange light

Naito Engineering is a well-guarded secret and mythic haven in Tokyo, specializing in classic car restoration and race preparation. At the helm of this automotive sanctuary is patriarch Masao Naito, a man with a personal history rooted in the 1970's, when he tore through European racing tracks. Fast forward to today, Naito-san continues his legacy with a passion for expertly restoring and race-prepping classic cars - a craft he's honed and perfected for generations - with members of his family, including his sons So and Kei.

A person with a bun is driving a white car at night, illuminated by orange street lighting.
Aerial view of a city at night with traffic lights forming a red line between dark buildings.
A person wearing a watch grips a steering wheel, dashboard gauges glowing in the dark.

TAG Heuer Carrera

This limited-edition Carrera Chronograph, restricted to 600 pieces, pays homage to the iconic Carrera Reference 2447 SN from the late 1960s.

A black TAG Heuer Carrera watch with a perforated strap is placed on textured black leather next to a wrench.

Pursuing the Legacy

Covered by domed sapphire crystal, the black brushed dial charaterizes this timepiece with silver-plated hands and three sub-dials, in the signature reverse Tricompax layout. The 39mm steel case revisits the Carrera's timeless design, paired with a luxurious black leather strap.

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For the Love of Racing

Born on the racetracks in 1963, the Carrera collection embraces the spirit of endurance and outstanding performance. Designed for professional drivers, yet with an elegant sense of style, the collection pays tribute to the infamous Carrera Panamericana race. Fusing prestige and ambitious innovation is back on the racetrack with a signature design, built for speed.

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Our approach has been followed for 71 years, from my grandfather's generation to the present. Naito Engineering's commitment is to restore cars passionately built by the hands of our predecessors to their original condition.

SO NAITO

Two men work on engine parts in a dimly lit, cluttered workshop with sunlight through a window.
Four people work under a lifted vintage Porsche while another Porsche is parked nearby in a sunlit outdoor garage.
Two men work on engine parts in a dimly lit, cluttered workshop with sunlight through a window.
A person wearing a watch holds two wrenches in their hand, wearing a white shirt and beige pants.
TAG Heuer

When a storied heritage dating back to 1860, TAG Heuer has consistently challenged the boundaries of watchmaking and is renowned for its avant-garde designs and cutting-edge technology. Embracing the spirit of motorsports and adventure, TAG Heuer has created legendary timepieces, becoming synonymous with high-performance chronographs. Uncover TAG Heuer's enduring legacy through a range of daring watches that are a testament to precision, heritage and pushing the boundaries of technology.

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Masao Naito sits in the driver's seat of a car bathed in orange light
White text on a black background reads ANYTIME. ANYWHERE. Part II in bold and script fonts.

A Journey That Transcends Time Itself

Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.