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Watches of Switzerland Black text logo that reads WATCHES OF SWITZERLAND on a white background. Soho

60 Greene Street, FRNT 1, 60 New York NY United States

Newly opened in 2018, the Watches of Switzerland Flagship showroom in Soho, New York, offers a unique shopping experience that spans 8,000 square feet. The showroom features an unparalleled collection of leading timepieces from over 15 brands, including Rolex, Jaeger-LeCoultre, Cartier, Omega, and more. Along with a special offering of vintage timepieces, the showroom includes an in-house cocktail bar, a curated library of collectible watch books, and an evolving collection of photographic artwork available for purchase.

Chic modern bar with velvet stools, brick walls, neon sign, and shelves of bottles behind the counter.

Contact Us

Opening Hours

  • Monday - Saturday: 11:00 am-07:00 pm
  • Sunday: 12:00 pm-06:00 pm

Contact

60 Greene Street, FRNT 1, 60 New York NY United States

Services

  • Watch Servicing & Repair
  • Strap Replacement
  • Appraisals
  • Private Appointments

Request an Appointment

You may request an appointment between 11 AM and 7 PM