TAG Heuer
TAG Heuer Formula 1

AVANT-GARDE, PRECISION AND BOLD STYLE

Since 1860, TAG Heuer has
marked history of the watch industry.

The Official Timekeeper of Formula 1


Ensuring unmatched precision and innovation, capturing every moment of the race with excellence.

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The TAG Heuer Formula 1 Chronograph features a stainless steel case, blue dial with three subdials, a blue ceramic tachymeter bezel, and bold orange accents.

TAG Heuer Formula 1 Chronograph

Regular price $4,100
The TAG Heuer Formula 1 Chronograph features a black dial, red rubber strap, tachymeter bezel, three sub-dials, Calibre 16 automatic movement, and date display. Crafted from Grade 2 titanium with Formula 1 and Automatic labeling.

TAG Heuer Formula 1 Chronograph

Regular price $4,900
The TAG Heuer Special Edition Formula 1 X Indy 500 features a silver stainless steel bracelet, black dial with red accents, and quartz chronograph movement.

TAG Heuer Special Edition Formula 1 X Indy 500

Regular price $2,450
The TAG Heuer Link Date wristwatch features a silver S-shaped bracelet, a white mother-of-pearl dial, diamond hour markers, and a date display at 3 oclock.

TAG Heuer Link Date

Regular price $2,950
The TAG Heuer Formula 1 Chronograph X Oracle Red Bull Racing features a blue dial with multiple subdials, a stainless steel case, and a blue strap, offering both timekeeping and stopwatch functions in a motorsport-inspired design.

TAG Heuer Formula 1 Chronograph X Oracle Red Bull Racing

Regular price $5,450
The TAG Heuer Formula 1 Chronograph features a black dial with red accents, three subdials, a black rubber strap, and a tachymeter bezel—reflecting the brand’s motorsport heritage and offering precise timing for any occasion.

TAG Heuer Formula 1 Chronograph

Regular price $4,700
The TAG Heuer Limited Edition Formula 1 Chronograph X Oracle Red Bull Racing features a blue strap, black bezel, three subdials, and bold red, yellow, and white dial accents—capturing the dynamic spirit of Oracle Red Bull Racing.

TAG Heuer Limited Edition Formula 1 Chronograph X Oracle Red Bull Racing

Regular price $2,650
The TAG Heuer Formula 1 Chronograph features a blue dial and strap, black tachymeter bezel, silver-tone case, and clear hour, minute, and second markers.

TAG Heuer Formula 1 Chronograph

Regular price $2,050
The TAG Heuer Formula 1 Chronograph features a stainless steel case, green and black dial with three subdials, a tachymeter bezel, and silver link bracelet—an iconic luxury watch—displayed on a white background.

TAG Heuer Formula 1 Chronograph

Regular price $2,250
The TAG Heuer Formula 1 Chronograph features a stainless steel case, red and black dial, tachymeter bezel, and silver bracelet—an iconic luxury watch—displayed against a white background.

TAG Heuer Formula 1 Chronograph

Regular price $2,250
Link to TAG Heuer Purple Carrera

A MASTERPIECE IN PURPLE

Bold Color, Timeless Style

With a smokey, sunray brushed purple dial paired with the Maison's signature glassbox design and 80 hours of power reserve, this bold chronograph redefines elegance on the wrist.

Expore TAG Heuer Collections

Link to TAG Heuer Carrera Collection

TAG Heuer Carrera

Elegance meets precision in the TAG Heuer Carrera Chronograph—a timepiece that celebrates the past, commands the present, and inspires the future.
Link to TAG Heuer Aquaracer Collection

TAG Heuer Aquaracer

The TAG Heuer Aquaracer collection is designed for those who seek underwater adventures and thrive in the depths. With features like extreme durability, water resistance, precise timing, and luminous markers, the TAG Heuer Aquaracer watches are built to perform in the most demanding diving conditions.
Link to TAG Heuer Formula 1 Collection

TAG Heuer Formula 1

Through its legendary drivers like Max Verstappen and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.
Link to TAG Heuer Monaco Collection

TAG Heuer Monaco

Celebrate your passion for motorsport with the TAG Heuer Monaco Calibre 11, a maverick timepiece that captures the essence of speed, precision, and enduring style with a rebellious edge.
Link to TAG Heuer Connected Collection

TAG Heuer Connected

The Connected watch combines the refinement and elegance of a chronograph-inspired timepiece, with a state of-the-art, custom-designed digital experience.
Link to TAG Heuer Link Collection

Tag Heuer Link

Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the TAG Heuer Link’s signature values.
 

WOS Studio

Naito Engineering emerges as an enigmatic sanctuary for automotive enthusiasts.

Shuto


Naito Engineering is a well-guarded secret and mythic haven in Tokyo, specializing in classic car restoration and race preparation.

TAG Heuer Formula 1 history
TAG Heuer

For decades, TAG Heuer has dominated motorsport with over 230 Grand Prix wins, 500+ podium finishes, 15 Drivers’ and 11 Constructors’ Championships. In 1971, it became the first watch brand to sponsor a Formula 1® team—marking the start of a historic F1 partnership that included serving as the Official Timekeeper from 1992 to 2003 and collaborations with Ferrari, McLaren, and Oracle Red Bull Racing. This racing passion inspired iconic watch collections like the Monaco, Carrera, and Formula 1, each reflecting the brand’s legacy of precision and triumph.

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