Rolex
A silver luxury wristwatch with a black dial and bezel, displayed on a light blue gradient background.

Rolex new watches 2025
Watches of Switzerland

Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire manufacture. Its singular approach to watchmaking drives innovation in all areas of the art. From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to undiminished creative spirit, constantly elevated standards, and an unswerving desire to push back the limits of excellence. These new watches are born of visionary achievements in watchmaking that pave the way to new horizons. 

A silver luxury wristwatch floats above a blurred city skyline at sunrise with mountains in the background.

New watches 2025

The Land-Dweller

A silver Rolex watch with a green dial and bezel is displayed on a reflective green surface with a glowing background.

New watches 2025

The GMT-Master II

A silver wristwatch with a pale blue face displayed against a soft, pastel-colored gradient background.

New watches 2025

The Oyster Perpetual

Gold Rolex watch with a white dial on a gold surface, set against a soft, sunlit sky background.

New watches 2025

The 1908

A gold luxury watch with a red face and diamond markers, set against a blurred city lights background.

New watches 2025

The Datejust

A gold wristwatch with a blue face and black strap, set against a blurred, dynamic background.

New watches 2025

Exclusive dials