TAG Heuer
TAG Heuer Formula 1

AVANT-GARDE, PRECISION AND BOLD STYLE

Since 1860, TAG Heuer has
marked history of the watch industry.

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The Official Timekeeper of Formula 1

Ensuring unmatched precision and innovation, capturing every moment of the race with excellence.

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The TAG Heuer Carrera Tourbillon Centenary The Watches of Switzerland Group Exclusive features a black leather strap, black dial with two white subdials, a skeleton window at 6 o’clock, and silver hands and hour markers.

TAG Heuer Carrera Tourbillon Centenary The Watches of Switzerland Group Exclusive

Regular price $25,250
A TAG Heuer Aquaracer Professional 200 Date wristwatch with Calibre 9 Automatic Movement, stainless steel band, beige dial, silver hour markers, and diamond indices is displayed on a plain white background.

TAG Heuer Aquaracer Professional 200 Date

Regular price $3,850
The TAG Heuer Aquaracer Strawberry The Watches of Switzerland Group Exclusive features a pink dial, diamond hour markers, and a stainless steel band.

TAG Heuer Aquaracer Strawberry The Watches of Switzerland Group Exclusive

Regular price $3,850
The TAG Heuer Limited Edition 1 of 500 Aquaracer Professional 300 features a stainless steel case, black dial, silver hour markers, date at 6 oclock, unidirectional bezel, and precise Calibre 5 automatic movement.

TAG Heuer Limited Edition 1 of 500 Aquaracer Professional 300

Regular price $4,850
The TAG Heuer Formula 1 Chronograph features a black dial, red rubber strap, tachymeter bezel, three sub-dials, Calibre 16 automatic movement, and date display. Crafted from Grade 2 titanium with Formula 1 and Automatic labeling.

TAG Heuer Formula 1 Chronograph

Regular price $4,900
The TAG Heuer Formula 1 Chronograph X Oracle Red Bull Racing features a blue dial with multiple subdials, a stainless steel case, and a blue strap, offering both timekeeping and stopwatch functions in a motorsport-inspired design.

TAG Heuer Formula 1 Chronograph X Oracle Red Bull Racing

Regular price $5,450
The TAG Heuer Carrera Chronograph Tourbillon Limited Edition features a burgundy dial with three subdials and a black leather strap, combining luxury and precision in an exclusive design.

TAG Heuer Carrera Chronograph Tourbillon Limited Edition

Regular price $34,850
TAG Heuer Carrera Chronosprint x Porsche Rallye Limited Edition chronograph watch featuring a black dial with red accents and a stainless steel bracelet.

TAG Heuer Carrera Chronosprint x Porsche Rallye Limited Edition

Regular price $10,250
The TAG Heuer Carrera Chronograph features a stainless steel case, black perforated leather strap, smokey purple sunray brushed dial with three subdials, date window, and silver markers.

TAG Heuer Carrera Chronograph

Regular price $6,650
A TAG Heuer Carrera Chronograph in blue with a leather strap and two subdials, shown on a white background.

TAG Heuer Carrera Chronograph

Regular price $8,600
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A MASTERPIECE IN PURPLE

Bold Color, Timeless Style

With a smokey, sunray brushed purple dial paired with the Maison's signature glassbox design and 80 hours of power reserve, this bold chronograph redefines elegance on the wrist.

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Expore TAG Heuer Collections

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TAG Heuer Carrera
Elegance meets precision in the TAG Heuer Carrera Chronograph—a timepiece that celebrates the past, commands the present, and inspires the future.
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TAG Heuer Aquaracer
The TAG Heuer Aquaracer collection is designed for those who seek underwater adventures and thrive in the depths. With features like extreme durability, water resistance, precise timing, and luminous markers, the TAG Heuer Aquaracer watches are built to perform in the most demanding diving conditions.
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TAG Heuer Formula 1
Through its legendary drivers like Max Verstappen and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.
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TAG Heuer Monaco
Celebrate your passion for motorsport with the TAG Heuer Monaco Calibre 11, a maverick timepiece that captures the essence of speed, precision, and enduring style with a rebellious edge.
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TAG Heuer Connected
The Connected watch combines the refinement and elegance of a chronograph-inspired timepiece, with a state of-the-art, custom-designed digital experience.
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Tag Heuer Link
Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the TAG Heuer Link’s signature values.
 

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Shuto

Naito Engineering is a well-guarded secret and mythic haven in Tokyo, specializing in classic car restoration and race preparation.

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TAG Heuer Formula 1 history
TAG Heuer

For decades, TAG Heuer has dominated motorsport with over 230 Grand Prix wins, 500+ podium finishes, 15 Drivers’ and 11 Constructors’ Championships. In 1971, it became the first watch brand to sponsor a Formula 1® team—marking the start of a historic F1 partnership that included serving as the Official Timekeeper from 1992 to 2003 and collaborations with Ferrari, McLaren, and Oracle Red Bull Racing. This racing passion inspired iconic watch collections like the Monaco, Carrera, and Formula 1, each reflecting the brand’s legacy of precision and triumph.

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