Rolex

Rolex & the US Open

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.

Published on August 19, 2024

World Of Rolex US Open

When late summer arrives in New York City, the US Open transforms the USTA Billie Jean King National Tennis Center into grandest stage of the sport. Within Arthur Ashe Stadium and with the city's towering skyline in the distance, the final Grand Slam® of the season showcases not just athletic excellence but the raw drama of competition at its highest level. Each tense match writes its own story, where split-second decisions and moments of brilliance determine outcomes that will be remembered for years. As the Official Timekeeper of this heralded event, Rolex's presence reflects the precision and excellence that define both the tournament and the champions it produces. Here, time isn't simply measured – it marks the moments that define careers and shape tennis history.

Inaugurated in 1881, this tournament has been played on the hard surface at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, since 1978. Among its 17 competition courts is the showpiece arena, Arthur Ashe Stadium, with a seating capacity close to 23,800, the largest in the sport worldwide.

Crowd gathers outside Arthur Ashe Stadium at dusk with large screen displays and a clock above the entrance.

A fusion of energy

The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event, the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement. During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.

Top: Tennis player hitting forehand. Bottom: Tennis player celebrating with a clenched fist and open mouth.

Rolex Testimonees and the US Open

Amid this electric atmosphere, matches at this Grand Slam® tournament have become the stuff of legend. The five consecutive titles Roger Federer won from 2004 to 2008 are etched in memory.


Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners, namely: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list, with Coco Gauff following suit the next year.


They all embody technical precision and the quest to become a better version of oneself.

Top: Tennis player holds a trophy. Bottom: Tennis player celebrates on court holding a racket.

The tournament of trailblazers

The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.

A smiling tennis player holds up a large trophy on a court with a scoreboard in the background.

Rolex and tennis: partners for almost 50 years

Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on a shared philosophy: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.

Wide view of a crowded tennis stadium during a match, with players on the court and a partly open roof above.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.


The brand supports most of the major competitions, including the four Grand Slam® tournaments, the season-ending ATP and WTA Finals, all of the high-status ATP Masters 1000 tournaments and nine of the WTA 1000 events, as well as the premier international team contests, the Davis Cup Finals and the Laver Cup.

Green Rolex clock stands outdoors with a stadium and blue sky with clouds in the background.

The US Open represents more than the season's final major championship – it embodies tennis at its most dramatic and compelling. In this arena, where the pressure is at its peak and margins are impossibly thin, champions emerge through skill, courage, and unwavering focus. The tournament's unpredictable intensity, amplified by New York's electric atmosphere, creates an environment where athletes must rise to extraordinary challenges. Like the precision that marks each second of play, these competitors demonstrate that true excellence comes from the relentless pursuit of perfection.

A silver wristwatch with a green dial on a matching metal band, set against a gradient green background.

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