Rolex
Modern Rolex showroom with wooden walls, display cases of watches, and branded décor on the wall.

Rolex at Watches of Switzerland

Watches of Switzerland provide multiple, elegantly appointed Rolex showrooms across the US, in prestigious locations including our flagship SOHO store in New York, and the Wynn Hotel in Las Vegas.

At each Rolex destination, our experts are on-hand for all your luxury watch needs, guiding you through the prestige and beauty of Rolex timepieces.

Luxurious Rolex store interior with glass display cases, green accents, and elegant lighting.

Our Rolex showrooms

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Modern, upscale retail store interior with green chairs, display cases, shelves, and decorative plants.

Our Rolex team

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Rolex flag outside a Watches of Switzerland store with tall columns and large windows.

Our Rolex history

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