Pre-Owned
Jaeger-LeCoultre

LeCoultre 'Beau Brummel'

40980105/AS11394 31 mm
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Regular price $2,950
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Our commitment to you does not end at delivery. We offer the following return services to make your experience as pleasant as possible.

10-Day Returns For Timepieces:

Timepieces purchased online can be returned or exchanged within 10 days from when they are shipped or collected.

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Jaeger-LeCoultre LeCoultre 'Beau Brummel' - (Ref. 40980105/AS11394) Product Details

Overall Condition: Good condition overall. Case shows even patination throughout with oxidation noted around bezel markers. Light wear throughout associated with age. Dial and handset are in good condition.

Produced for the American market in the 1940s and 1950s, the LeCoultre “Beau Brummel” is a quietly brilliant study in mid-century elegance. Named after George “Beau” Brummell—the original arbiter of modern menswear—the watch reflects his philosophy perfectly: refinement through restraint, confidence without display. Under the streamlined LeCoultre signature, Jaeger-LeCoultre offered U.S. collectors something subtle, intelligent, and deeply sophisticated.

The 31mm 14K yellow gold-plated case is compact by modern standards but unmistakably intentional. A small black dial, set concentrically within the case, creates a striking sense of depth and contrast—formal, graphic, and unmistakably of its era. Surrounding it, the bezel introduces an unexpected detail: raised gold dot and square markers, integrated directly into the case design. It’s a clever architectural flourish, decorative yet disciplined, lending the watch a distinctly Deco-inflected personality without tipping into excess.

Inside beats a manual-winding, reliable movement that reflects LeCoultre’s reputation as a watchmaker’s watchmaker—focused on precision, efficiency, and mechanical clarity rather than spectacle. The watch is paired with a brown top-stitched leather strap and classic pin buckle, a natural companion that reinforces its tailored, gentlemanly character.

Elegant, cerebral, and unapologetically discreet, the Beau Brummel is a reminder of a time when American dress watches favored nuance over noise. A beautifully preserved example from the U.S. chapter of LeCoultre, it remains a masterclass in understatement—and a perfect fit for collectors who appreciate style that speaks softly, but with authority.

General

Condition

Pre-owned

Brand

Jaeger-LeCoultre

Reference

40980105/AS11394

Year

1950s

Family

Beau Brummel

Product Code

40980105

Watch Display

Analog

Case

Case Size

31 mm

Case Material

Gold Plated

Lug Width

17 mm

Dial

Dial Color

Black

Movement

Type

Manual-winding

Bracelet

Bracelet Material

Leather

102

Years of Service in Luxury Timepieces

2000+

Five Star Reviews

191

Showrooms Across the Globe

50+

Luxury Timepiece Brands


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