Bell & Ross BR 03-92 Heritage

It’s not easy designing a modern-day wristwatch icon — but in the 1990s, French outfit Bell & Ross pulled it off.

The brand’s instrument panel-inspired BR-01, with its square case, stark dial, and rubber strap quickly made waves in the watch world, leading to an explosion in popularity for the fledgling Parisian brand. Since then, Bell & Ross has expanded into different case shapes and design profiles — but the square BR-01’s evolution, the BR-03, remains a mainstay in the catalog.

This particular BR-03 is a Reference BR0392 HERITAGE from circa 2020s. Housed in a 42mm black ceramic case with a sapphire crystal and a signed crown, it features a luminous black dial with painted khaki indices, a matching ‘sword’ handset, and a date wheel at 4:30. Absurdly legible and boasting military-inspired cool, it’s powered by a Swiss-made BR-CAL.302 automatic movement with a 40-hour power reserve and comes paired to a brown leather strap with a PVD pin buckle.

In mint condition, and including its factory goodies, this masterpiece of utilitarian design is an excellent entry point into the world of Bell & Ross, and into the realm of military-inspired design in general.

Try it on for yourself!