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LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
LeCoultre 'Beau Brummel'
Pre-Owned
Jaeger-LeCoultre

LeCoultre 'Beau Brummel'

40980105/AS11394 31 mm
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Regular price $2,950
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Renowned for expertise in luxury watch retail, Watches of Switzerland embodies the highest standards of craftsmanship and service. With a history dating back to the 1700s, the company offers a curated selection of premier timepieces and commits to excellence in customer experience grounded in a legacy of trust and industry proficiency.

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Jaeger-LeCoultre LeCoultre 'Beau Brummel' - (Ref. 40980105/AS11394) Product Details

Overall Condition: Good condition overall. Case shows even patination throughout with oxidation noted around bezel markers. Light wear throughout associated with age. Dial and handset are in good condition.

Produced for the American market in the 1940s and 1950s, the LeCoultre “Beau Brummel” is a quietly brilliant study in mid-century elegance. Named after George “Beau” Brummell—the original arbiter of modern menswear—the watch reflects his philosophy perfectly: refinement through restraint, confidence without display. Under the streamlined LeCoultre signature, Jaeger-LeCoultre offered U.S. collectors something subtle, intelligent, and deeply sophisticated.

The 31mm 14K yellow gold-plated case is compact by modern standards but unmistakably intentional. A small black dial, set concentrically within the case, creates a striking sense of depth and contrast—formal, graphic, and unmistakably of its era. Surrounding it, the bezel introduces an unexpected detail: raised gold dot and square markers, integrated directly into the case design. It’s a clever architectural flourish, decorative yet disciplined, lending the watch a distinctly Deco-inflected personality without tipping into excess.

Inside beats a manual-winding, reliable movement that reflects LeCoultre’s reputation as a watchmaker’s watchmaker—focused on precision, efficiency, and mechanical clarity rather than spectacle. The watch is paired with a brown top-stitched leather strap and classic pin buckle, a natural companion that reinforces its tailored, gentlemanly character.

Elegant, cerebral, and unapologetically discreet, the Beau Brummel is a reminder of a time when American dress watches favored nuance over noise. A beautifully preserved example from the U.S. chapter of LeCoultre, it remains a masterclass in understatement—and a perfect fit for collectors who appreciate style that speaks softly, but with authority.

General

Condition

Pre-owned

Brand

Jaeger-LeCoultre

Reference

40980105/AS11394

Year

1950s

Family

Beau Brummel

Product Code

40980105

Watch Display

Analog

Case

Case Size

31 mm

Case Material

Gold Plated

Lug Width

17 mm

Dial

Dial Color

Black

Movement

Type

Manual-winding

Bracelet

Bracelet Material

Leather

What People Are Saying

4.7 Average Star Rating

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Absolutely top notch service with

Absolutely top notch service with Watches of Switzerland. My watch was overnighted for free because it was over $300. On a Saturday, even! Impeccable.

CS

Christopher S.

Thank you very much

Thank you very much

WS

Wooin S.

Amazing service

Amazing service

DR

Devon R.

We needed to get this

We needed to get this in about 24 hours before he left for school. It arrived right on time.

LS

Linda S.

Great experience!

Great experience!

SM

Shabnam M.

Kevin Phillips was really helpful

Kevin Phillips was really helpful

RO

Rieko O.

Easy transaction

Easy transaction, fast shipping. . Literally got my item less than 24hrs from ordering.

MG

Mikee G.

Customer service was spectacular

Customer service was spectacular. They upgraded my shipping to overnight so that my son's birthday gift would make it to us in time. Super responsive...

AC

Amanda C.

102

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