Pre-Owned Universal Geneve by Analog Shift Universal Geneve Polerouter AS03992/1731265

Why We Love It

We. Love. Polerouters.

Most likely, that will come as no great shock to those of you who know us. As far as general aesthetic, history, provenance, and wearability go - the Polerouter is one amazing value proposition that punches far above its weight class.

The one we have here represents a great entry point to the model with all the hallmarks of the classic Genta design: curved lug case, crosshair dial, silvered rehaut, and dauphine handset.

Powered by the Calibre 138SS bumper-wind automatic movement and paired up with one of our new Analogshift leather straps, this is an incredibly fun and rewarding watch to wear and collect with true historical significance!

The Story

Most of us, even the most diehard collectors, know only one watch designer by name: Gerald Genta.

The man behind the AP Royal Oak, the Patek Philippe Nautilus and the IWC Ingenieur, Genta changed the watch industry with his luxury stainless steel sports watches with sharp 70s lines and his characteristic integrated bracelet design.  But before he could pioneer haute horology, he had cut his teeth on a more approachable timepiece; the Universal Genève Polerouter.

The Polerouter was Genta's first watch design brought to market, penned by the young Swiss designer in his early 20s. The watch was a sales success and propelled Genta’s career forward (allowing for the greats such as the Royal Oak and the Nautilus.) The first Polerouter was released in 1954 (and originally called the POLARouter) to celebrate and promote Scandinavian Airlines’ Royal Viking polar flights between New York City, Los Angeles and Europe. The flights forged a new route over the North Pole, reducing flight times between the two continents. Flying over the North Pole presented a unique set of challenges for a watch, and the Polerouter was designed to be highly resistant to magnetic fields (in addition to the usual shock and water resistance) so as to maintain accuracy during the trip.