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The Nature of Time Experience
An exhibition, celebrating Japan’s ever-changing seasons
119 Spring Street, Soho NY | In-Store and Virtual Appointments
Grand Seiko and Watches of Switzerland invite you to explore a collaborative pop-up exhibition: an innovative, meticulously personalized, and safe luxury retail experience. The Nature of Time Experience features the largest collection of Grand Seiko timepieces in the world in addition to eight immersive and educational zones for discovering the brand’s master craftsmanship.
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Collections
Explore Grand Seiko diverse range of exceptional watches, all available to purchase at Watches of Switzerland.
Grand Seiko Elegance Collection
With its distinctively fluid curves, the Elegance Collection epitomizes the aesthetic purity and simplicity that is at the heart of Grand Seiko.
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Grand Seiko Heritage Collection
Contemporary and refined, with design elements in seamless harmony, the Heritage Collection is true to Grand Seiko’s values of extraordinary craftsmanship, precision and beauty.
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Grand Seiko Sport Collection
Combining cutting edge technologies and robust construction, the Sport Collection offers watches of superior functionality and durability.
Go to CollectionHighlights
Discover the latest and greatest from Grand Seiko.
SPRING DRIVE SBGA259
SPRING DRIVE US LIMITED EDITION 2018 SBGA385
SPRING DRIVE SBGC204
SPRING DRIVE SBGD202
SPRING DRIVE SBGA259
SPRING DRIVE US LIMITED EDITION 2018 SBGA385
SPRING DRIVE SBGC204
SPRING DRIVE SBGD202
About Grand Seiko
Grand Seiko watches have a distinctive look that reflects Japanese artistic tastes. The design is notable for the purity, simplicity and subtlety of its lines. Grand Seiko calls it “functional beauty,” a style that does not interfere with the reading of the time, but enhances it with harmonious case lines and uncluttered, easy-to-read dials. Key to the design are polished surfaces that reflect rays of light. Since ancient times, Japanese people have admired the subtle gradations between light and shadow in nature. With that inspiration, Grand Seiko uses a simple case design composed of a flat plane and curved line that respond to the movement of light. Grand Seiko creates this hard-edged, flat-surfaced case through a process called Zaratsu, giving the case a mirror-like smoothness where light and shadow play.
Grand Seiko makes watches with three different kinds of movements: mechanical, quartz, and Spring Drive. Spring Drive is a technical breakthrough invented by Seiko that combines the best of mechanical and quartz technologies. It’s an automatic watch that gives quartz accuracy without using a battery. No other watch company has this technology. It’s a testament to the watchmaking savvy of a firm that has made mechanical watches since 1895.
