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Cookie Policy

What is a cookie?

Cookies are small encrypted text files that are stored on your computer or other device when visiting a website. requires the use of some cookies to enable certain site functionality to work. Without cookies you will not be able to place your order or experience the site properly.

How we use cookies

  • To ensure the website operates effectively from a technical perspective, including online transactions.
  • Assist with Watches of Switzerland marketing, including banner advertising.
  • To enable Watches of Switzerland to collect certain, anonymous and non-personal information on the shopping habits of our customers, including pages viewed.
  • To track transactions where visitors have come from third party sites, usually through our affiliate network.
  • We will never store your personal or payment information through the use of cookies.

We may place cookies on your device. To identify one page request from another, this site uses a common technique called "HTTP-header cookies". These cookies do not contain any personal information. They indicate that a page request is from someone who has already visited the site. Your browser may be set up to warn you whenever a site sends your browser a cookie. If a pop-up message asks you to accept or reject the use of cookies, you should accept it. This site will not work without them.

By using this site you consent to cookies being used.

Can I disable cookies?

It is possible to turn off your cookies through your website browser settings however this will affect the functionality and experience of our site. Please see below for an explanation of how to disable cookies on various browsers.

For Google Chrome:

  1. Click the Chrome menu on the browser toolbar
  2. Select “Settings”
  3. Click “Show advanced settings”
  4. In the “Privacy” section, click the “Content settings” button
  5. In the “Cookies” section select the relevant options

For Mozilla Firefox:

  1. At the top of the Firefox window, click on the “Firefox” button (Tools menu in Windows XP) and then click “Options”
  2. Select the “Privacy” panel
  3. Set “Firefox will:” to “Use custom settings for history” and select the relevant options

For Microsoft Internet Explorer:

  1. Choose the menu “tools” then “Internet Options”
  2. Click on the “privacy” tab
  3. Select the appropriate setting

For Opera:

  1. At the top of the window, click on the “Opera” button
  2. Highlight “settings” and click “preferences”
  3. Select the “advanced” tab, click “cookies” and select the relevant options

First and third-party cookies uses two main types of cookies - first party and third-party. First-party cookies are cookies that uses and third-party cookies are those that have been placed by our business partners, including social media sites and search engines.

First Party Cookies

Issuing Website Cookie Name Expire Time Purpose of Cookie SLIBeacon_1314129808 2 Years Site search _ga 3 Years Google Analytics _gcl_au 1 Month Google Analytics cto_idcpy 6 Months Criteo Display remarketing cto_lwid 6 Months Criteo Display remarketing JSESSIONID 1 Year Maintains user session anonymous-consents 1 Year User consented to marketing cookie-notification 10 Years User accetpted cookie policy

Third Party Cookies

Issuing Website Cookie Name Purpose of Cookie Various (Rolex Section) While navigating on the Rolex section of our website, some cookies are controlled by ROLEX SA which applies the following Cookies Policy.
Issuing Website Cookie Name Expire Time Purpose of Cookie _cs_c 10 years Rolex - This cookies is used by ContentSquare to save the user consent to be tracked _cs_id 13 months Rolex - This cookie contains ContentSquare’s user identifier rlx-language 2 year Rolex - Tracks user language s_fid 5 Years Adobe Analytics - This cookie is used to identify a unique visitor if the standards_vi cookie is unavailable due to third-party cookie restrictions. Not used for implementations that use first-party cookies. s_vi 2 years Adobe Analytics tracking - This cookie is used to identify a unique visitor

To find out more about cookies, what they are used for and how you can choose to administer them, contact