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Soho

Greene Street, 60, New York, NYC, 10012

Newly opened in 2018, the 8,000sqf. showroom is a unique shopping experience that includes an unparalleled collection of leading timepieces from Rolex, Patek Philippe, Jaeger-LeCoultre, Cartier, Omega to name a few. Along with a special offering of vintage timepieces, an in-house cocktail bar, a curated library of collectible watch books and an evolving collection of photographic artwork available for purchase.

The showroom is housed in an original store ironworks building, boasting lofty 25-foot ceilings, wood floors, ornate columns and exposed brick spread across two floors.

The Basement


The lower level features a welcoming cocktail bar created in partnership with Death & Co., one of New York City's most influential cocktail lounges. Intended as a respite for shoppers and a gathering place for enthusiasts and the local community, the bar will offer artisanal cocktails crafted exclusively for Watches of Switzerland.


Also downstairs is our service and restoration department, nurturing your timepiece is central to what we do at Watches of Switzerland, so this area will allow you to discuss with our team your watches servicing needs in perfect luxury.

Services & Repairs

Please see the list below to view which services are available in-store.

General Servicing Repairs

In-House Strap Bar

Cleaning & Polishing (Coming Soon)


To find out more about the full range of services Watches of Switzerland offers, please click here.


Store Hours

Monday through Saturday: 11 a.m - 7 p.m
Sunday: 12 a.m - 6 p.m

Brands in-store

Explore our selection of luxury brands available in-store.

Contact Us

By Phone

Opening hours apply. Please click here for more information.

646-973-3363

Via Online Form

To organise an appointment with a specialist member of our team, please use the form below.

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