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Pre-Owned Zodiac by Analog Shift Pre-Owned Zodiac Chronograph "Poor Man's Carrera" AS04304


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Chrome plated case is approximately 36mm (excluding crown and bezel). Manually-winding Valjoux 7733 movement. Circa 1960s.

Overall Condition: Case is in excellent condition with light wear from age and use. Luminous matte black ‘Reverse Panda’ dial is in very good condition with even patina and matching handset.

Includes perforated black leather strap with signed stainless pin buckle.


In the 1960s and '70s sporty chronographs were all the rage and there's no doubt Heuer was the brand to beat, with some of the most renowned racers and teams of the day regularly seen sporting Heuer’s iconic Carrera, Monza and Autavia models. Nowadays, however, many vintage Heuer chronographs remain out of reach of many enthusiasts.

Enter the "Poor Man's Heuer.'

During the same time that Heuer was producing their own watches, they were producing watches for other brands under different names right alongside them. Brands such as Zodiac, Clebar, and Sears (under the name 'Tradition') all sold watches that were nearly identical to Heuers own, right down to the Valjoux movements inside them.

This excellent Zodiac variant is more than a little reminiscent of Heuer's Carrera, featuring a twin-register 'panda' dial layout, Tritium luminescent hands and indices, a tachymeter scale, and the venerable hand-cranking Valjoux 7730 movement - all enclosed in an iconic 36mm case.

Though many executions of "Poor Man's Heuers" exist, there is no question that those expressions that mirror the 1960s Heuer Carrera are the most coveted, which has made finding good examples tricky. Examples like this one with its extra pop of color in the chronograph hand are the most desirable.

This is your change to grab a truly excellent example - don't miss it!

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