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Welcome Zenith, Tissot and Rado

By Yasemin Gumushan   |   4 minute read

Calibre Article - Welcome Zenith, Tissot and Rado Zenith Pilot.jpg

We are delighted to announce that not one, but three new brands are now available in Watches of Switzerland US for the very first time. Zenith, Tissot and Rado join our family of luxury brands.


Since Zenith’s establishment in 1865, the brand has been passionate about inspiring individuals to pursue their dreams and make them come true against all odds. With innovation as its guiding star, Zenith features exceptional in house developed and manufactured movements in all its watches.

For performance or elegance, complexity or minimalism, there's a Zenith watch for every kind of visionary.


Iconic and timeless, the Chronomaster Sport is the culmination of over 50 years of mastery of the sporty chronograph and the automatic chronograph calibre. Equipped with the latest generation of the El Primero chronograph calibre, these timepieces both measure and display elapsed time with a precision of 1/10th of a second. The collection’s design is contemporary yet unmistakably Zenith.


From 1/100th of a second chronographs to double tourbillons and gravity-defying gyroscopic mechanisms, the Defy range is a breeding ground for the future of traditional Swiss watchmaking. Defined by its retro-futuristic faceted tonneau-shaped case, DEFY’s inspiration looks to the future.


Featuring a characteristic vintage-inspired aesthetic from the pieces round cases with wire-lugs and the aged look of materials used in the case and dial, Zenith’s Pilot is built for the adventurers of today. The modern collection pays tribute to the earliest aviator instruments from its extraordinary oversized and uniquely stylized luminescent Arabic numerals.


Founded in 1853 in the small town of Le Locle, nested in the Swiss Jura Mountains, tradition is at the heart of Tissot. Despite being the largest traditional Swiss watch brand based on volume, reaching an impressive 160 countries across five continents, Tissot has never forgotten its roots.

Tissot has translated craftsmanship and precision into stylish timepieces made from exceptional materials and advanced functionality, creating the luxury of accessibility.


The Tissot Gentleman is a multi-purpose watch, both ergonomic and elegant in any situation. It is equally suitable for wearing in a business environment before transitioning into the weekend as it seamlessly adapts to leisure activities. As part of the life of a modern, active man, the Tissot Gentleman becomes the perfect companion for every day, every occasion, and every style.


The Le Locle Double Happiness presents an oriental design often used for decoration and as a symbol of marriage. Named after the home of Tissot and its heritage, the models display exquisite elegance with details such as Roman numerals and a traditional Le Locle signature which complete the picture of classical chic. This special model is complete with an engraved case back.


Swiss design meets modern style for this bold and powerful Tissot Chrono XL Classic men's watch. Underlining its core values of performance, precision and setting new standards, the watch boasts a bold Arabic numeral hour marker, three chronograph sub dials and a date window at 4 o'clock. Fastened with a brown leather strap and features a 45mm stainless steel case with a polished bezel, the black dial is protected by a scratch-resistant sapphire crystal case.


Singular in its design, innovation and use of revolutionary materials, Rado are a globally recognised Swiss watch brand that traces its roots to 1917. Proudly flaunting a pioneering spirit, Rado consistently fulfils its philosophy of “if we can imagine it, we can make it”.

As horology specialists, Rado’s timepieces are confident in delivering strong, enduring comfort and efficiency. After 100 years of watchmaking, iconic style and substance remain the key principles of the brand. We mean it when we say that Rado is “the master of materials”.


Taking an original look from 1962, the timepiece has been brought to life in a new and improved form for the twenty-first century. Complete with vintage details and styling true to the original up-to-date features have been included to make it a match for modern wearers. Captain Cook is a watch designed to stand the test of time.


Sophisticated, elegant and designed to transcend each season with effortless ease, the Rado Centrix collection is perfectly in tune with the latest timekeeping trends. Presented on a sleek stainless steel and black high-tech ceramic bracelet, the case plays host to a distinct black dial. Showcasing slender silver-tone hands and 4 diamond dot hour markers at 3, 6, 9 and 12 o’clock, the dial is protected by a sapphire crystal glass case.


In collaboration with award-winning British industrial designer Tej Chauhan, the Rado True Square Tej Chauhan brings us back to the future with style. Fusing flowing shapes, innovative high-tech ceramic and pops of bold colours, the piece visualises the great futuristic visions of pop culture.

Discover Zenith, Tissot and Rado online today. You can also explore Tissot in store at Watches of Switzerland, Mall of America.

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