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In a continuation of our pioneering approach to retail, we are proud to announce a partnership with contemporary visual artist Olivia Steele for our 2020 holiday campaign. The thirty-five year old artist, whose style of expression is presented in the medium of neon glass light, is the creative drive behind an integrated holiday visual merchandising and marketing campaign. Steele will create four unique pieces that will each be installed at a different Watches of Switzerland locations.

Championing the arts has become a cornerstone of our rule-breaking approach to luxury retail, and the recent partnership announcement is the latest in an ongoing commitment made by our company to bring together the worlds of horology and contemporary art.

As part of the inventive collaboration, explore our holiday gift guide, pairing the artist’s notable phrases with her favorite timepieces.

About the artist

Pasha de Cartier Watch


Pasha de Cartier Watch 35mm

Ulysse Nardin Watches


Executive Skeleton x WOSG Exclusive



Premier Special Edition Exclusive

TAG Heuer

TAG Heuer

Carrera 44mm Mens Watch



Soonow Green

Grand Seiko

Grand Seiko

Elegance SBGM241



Exclusive Classic Fusion Chronograph


"my art doesn’t speak to everyone,
but for those whom it does, it speaks volumes"

Contemporary light artist Olivia Steele has earned an international reputation for her spirited public neon happenings in surreal environments. Formed by hand and filled with gas, Steele harnesses the power of neon to assert symbolic phrasing that allures and provokes. Pioneering a new breed of conscious art, her expansive career has seen her impart fragments of handwritten wisdom and wit all over the globe, from Berlin to Beirut, Miami to Mumbai - in the form of site-specific land art and indoor installations with her signature illuminated sentiments. Her original interventions on found objects like vintage birdcages and gas tanks have given rise to a new series of renowned collectibles. Aside from the immediately iconic and often humorous style of Steele’s work, her interventions are pointedly placed in environments that prompt existential musings. Her innate relationship with the sublime and spiritual manifest as explosive imagery where Steele’s opus positions her as one of the most compelling contemporary artists working in her field today.

Olivia Steele The Artist

Proving that “it is the spectator and not life that art really mirrors,” Steele’s oeuvre is a synthesis of contrast and contradiction. She encapsulates the contemporary storyteller using the traditional medium of neon to manifest her striking expressions that address the vortex of modernity. Her neon works are short, punctuated truths that mirror the ingenuity (or malaise) of the digital age. Her glass acumens are often paired with incendiary imagery or found objects that are evocative stimuli for the viewer. Covert emotions and unforeseen forces also charge Steele’s themes where her studies into consciousness and the divine pervade her transformative pieces.

“My art is not about what I see... It’s about what I invite you to see.” Her simplistic interpretable phrases inhabit spaces of contradictory, confrontational or conciliatory meaning, manifested in multiple forms like neon, road signs, and now fire. Always symbolic and sometimes irreverent, her handwritten neon statements suspend time and motion as they crystallize the unity between landscape, semiotics and spectacle that engenders countless avenues for contemplation and inspiration.

Olivia Steele Artist
Watches of Switzerland holiday Shop
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