Pre-Owned Tudor by Analog Shift Black Bay P01 Q128918 / M70150

Why We Love It

In the past 10 years, Tudor has been has been doing a fantastic job with their contemporary offerings. Watches such as the Black Bay, Heritage Chronograph and Pelagos collections have been flying off the shelves for their impressive looks, sporty construction and aggressive price points.

This particular watch, however, is not one of those watches. What we have here may very well be what you find in the dictionary if you were to look up the word 'controversial.'

When the Tudor P01 was released at Baselworld 2019, what seemed like the entirety of the watch community stood back and gawked for its clearly... different... set of features. While accepting that the design might not for everyone, the P01 is very, very cool. It is daring, different, and a breath of fresh air with its patented locking-bezel design from the late 1960's, a 4:00 crown position, a hinged-lug case, and Tudors ubiquitous and endlessly quirky 'Snowflake' handset.

In virtually unworn condition, this watch goes against the grain while still possessing all of the features and quality that you'd expect from one of the best brands in the game.

The Tudor Story

Although it started as Rolex’s gateway brand, the quality of Tudor’s products are by no means inferior to Rolex’s.

Tudors were in many ways Rolexes in all but name, with the same waterproof Oyster cases and similar styling. However, in order to keep costs down, Tudor used off the shelf Swiss movements rather than their own in-house calibres. What resulted were watches that were more affordable than Rolexes to the consumer, but still uniformly tough and reliable.

Hans Wilsdorf created Tudor for the everyman, for miners, construction workers and every sort of tradesman. Rolex was meant for the explorer and the businessman, where Tudor was to be a different creature entirely. For your everyday person Rolex was, and often still is out of reach.

But in creating Tudor, Wilsdorf wanted to offer “a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of dependability for which Rolex is famous."

Today Tudor has certainly defeated any impression of being the redheaded stepchild of the Rolex family, and their current timepiece collection – as well as their vintage counterparts – are getting the recognition and respect they most rightfully deserve.